Nancy Kalish founded Rule Breaker Snacks in 2014 to offer vegan, gluten-free, and allergen-free treats made from chickpeas.
Despite not securing a deal on Shark Tank in 2021, the company experienced significant growth. In 2021, Bimbo Ventures, the venture capital arm of Grupo Bimbo, made a minority investment in Rule Breaker Snacks.
Additionally, a 2022 crowdfunding campaign raised over $170,000. By the end of 2022, the company projected placement in nearly 5,000 stores, with anticipated sales exceeding $2 million.
As of 2025, Rule Breaker Snacks continues to thrive, offering a variety of products available both online and in retail locations. Their products are available on the official website.
Rule Breaker Net Worth
| Estimated Net worth | $3.5 Million (2025) |
| Annual Sales Revenue | $1.1 Million (2024) |
| Lifetime Sales | – |
| Investor | – |
| Founder | Nancy Kalish |
| Employees | – |
Rule Breaker Pitch on Shark Tank
| Product | A healthy snack made from chickpeas |
| Episode | Season 12 Episode 12 |
| Founder | Nancy Kalish |
| Asked for | $400,000 for 10% equity |
| Company name | Rule Breaker |
| Final deal | No Deal |
| Sharks | None |
| Location | 291 Union St, Brooklyn, New York |
Don’t miss these products from Season 12
Rule Breaker Founder
Rule Breaker was founded by Nancy Kalish in 2014. She is a former health journalist.
She is really into healthy foods. Rule Breaker’s founder, Nancy Kalish, has a net worth of $3.5 Million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2023 | Rule Breaker company that produces vegan, gluten-free, non-GMO, and top 11 allergen-free snacks. |
| 2021 | Rule Breaker appeared on the Shark Tank. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future of Sand Cloud and its continued success.
