Coverplay, a Protective cover for baby play yards, was started by Amy Feldman and Allison Costa in 2007. As of October 2023, Coverplay net worth is $2.3 Million and they’re pulling in a whopping $1 Million in annual revenue.

On August 30, 2009, they appeared on Season 1 of Shark Tank USA and made a deal with Barbara Corcoran, for $350,000 for 40% equity. The final valuation was $875,000 down from the founder’s initial estimate of $2.33 Million.

Coverplay is still in business. Their products are available on the official website.

Coverplay Net Worth

Net worth$2.3 Million (2023)
Annual Sales Revenue$1 Million (2022)
Profits–
Lifetime sales–
InvestorBarbara Corcoran
FoundersAmy Feldman and Allison Costa
Employees30 to 40

Coverplay Net Worth Timeline

Net Worth 2023$2.3 Million
Net Worth 2022$2 Million
Net Worth 2021$1.8 Million
Net Worth 2020$1.6 Million
Net worth valuation in 2009 after appearing on Shark Tank  $875,000
Net worth valuation in 2009 before appearing on Shark Tank  $2.33 Million

Coverplay Pitch on Shark Tank

Company nameCoverplay
ProductProtective covers for baby play yards
EpisodeSeason 01 Episode 04
FoundersAmy Feldman and Allison Costa
Asked for$350,000 for 15% equity
Final deal$350,000 for 40% equity
SharkBarbara Corcoran
LocationMedford, Oregon

Don’t miss these products from Season 1

Coverplay Founders

Coverplay was founded by Amy Feldman and Allison Costa in 2007. They want to make a cleaner and safer environment for babies. Coverplay’s founders, Amy Feldman and Allison Costa, have a net worth of USD 2.3 Million as of 2023.

Key accomplishments

YearAccomplishment
2020Coverplay got the patent for the unique design.
2009Coverplay appeared on Shark Tank.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future of Coverplay and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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