Crooked Jaw, a lifestyle apparel brand founded by Craig French, aimed to blend MMA-inspired style with streetwear. Despite gaining visibility after a 2008 Shark Tank appearance, the company didn’t secure a deal and eventually faced challenges in scaling.

Lacking significant investor backing or crowdfunding success, Crooked Jaw struggled to compete in the saturated apparel market.

While it briefly gained traction among MMA fans, it ultimately ceased operations, and the brand’s social media and website are no longer active.

Today, Crooked Jaw is defunct, with no recent valuation, acquisitions, or active business operations to report.

Crooked Jaw Net Worth

Net worth$1 Million ( 2016) Business Valuation
Annual Sales RevenueNot available
Lifetime salesNot available
InvestorNone
FounderCraig French

Crooked Jaw Pitch on Shark Tank

Company nameCrooked Jaw
ProductClothing
EpisodeSeason 01 Episode 02
FounderCraig French
Asked for$200,000 for 20% equity
Final dealNo deal
SharksNone
LocationLong Island, New York

Don’t miss these products from Season 01

Crooked Jaw Founder

Crooked Jaw was founded by Craig French in 2004.  He started his Clothing while he was still in college. He named his business after he had a broken jaw injury. Crooked Jaw’s founder, Craig French, has a net worth of USD 1 Million as of 2024.

Key accomplishments

YearAccomplishment
2015The crooked Jaw website receives over 500,000 visitors.
2009Crooked Jaw appeared on Shark Tank.

Conclusion

Some companies that appear on the show have not achieved great success, and the Crooked Jaw was one of them. Sometimes businesses don’t succeed for many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However,  Crooked Jaw went out of business in 2015. And the product is no longer available in the market.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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