Bon Bee Honey, formerly known as Honey Bunchies, began in 2010 as a family-run business inspired by a simple idea: creating honey-based energy bars that are both healthy and delicious.
Edward Payne and his family developed these snack bars to provide a gluten-free, allergy-friendly option for those seeking a wholesome alternative to traditional snacks.
In April 2023, Edward’s daughter, Kendra Bennett, presented their business on Season 14, Episode 20 of Shark Tank, seeking $200,000 for 10% equity.
While the Sharks enjoyed the product’s taste, they chose not to invest due to concerns about tough competition and optimistic sales forecasts.
Despite this, the company rebranded as Bon Bee Honey and continued to grow, reaching a net worth of approximately $8 million in 2025.
Today, Bon Bee Honey generates $3 million in annual sales and is available in over 1,600 retail locations, including Whole Foods, Walmart, Kroger, and Sprouts Farmers Market.
The rebranding in April 2023 was a strategic move to secure a trademark that would support scalability.
Their honey-based bars, which are gluten-free and allergy-friendly, have received high customer ratings on platforms like Amazon.
You can check out their products on the Honey Bunchies Instagram profile.
The company has also formed key partnerships that fuel its growth. Success at Kroger’s regional King Soopers stores helped Bon Bee Honey expand into more locations nationwide.
Additionally, 7-Eleven began trial runs in select stores, with potential for expansion to 1,000 outlets.
The company’s Shark Tank appearance sparked a surge in online traffic, drawing 10,000+ website visits during the episode and boosting orders significantly.
Bon Bee Honey went from a small start to a big retail success, showing how determination and adaptability pay off. Here are 3 simple business lessons from their journey to help you build your own thriving business.
3 Simple Business Lessons You Can Learn from Honey Bunchies (Bon Bee Honey)
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Honey Bunchies Founder
Kendra Bennett started Honey Bunchies in 2015. Kendra holds a bachelor’s degree in Marketing from the University of Colorado Boulder.
Before taking over her family business, Kendra worked in the Marketing and Business Operating fields. Honey Bunchies’s founder Kendra Bennett has a net worth of $5 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2023 | Honey Bunchies was featured in Shark Tank. Honey Bunchies won the ” Best New Snack” award from the National Association for the Specialty Food Trade. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Honey Bunchies and its continued success.