Glimmer Wish After Shark Tank: The Family Says the Signed Deal Was for 20%
Episode coverage put Lori Greiner and Kendra Scott’s stake at 15%. A later firsthand account from the Myers family gives a different figure for the signed deal.

A child can decide a mermaid-shaped shampoo bottle belongs in the bathroom long before the parent paying for it has read the label. Glimmer Wish was built around those two buyers: the child drawn to the design and the adult who still wants to know what is inside. Founder Sydney Myers started exploring the idea at ten and eventually took the products to Shark Tank alongside her parents.
The family secured an investment from Lori Greiner and Kendra Scott. What happened afterward makes the case unusually instructive. Episode reports describe an agreement for 15% plus a temporary royalty. Months later, the family described a signed investment for 20% plus a royalty. The two percentages come from different stages of the transaction; neither should quietly replace the other.
On-air deal
Pitch outcome
On air: $200,000 for 15% plus a royalty with Lori Greiner and Kendra Scott.
$200,000 for 10%
Opening ask
Terms sought on Shark Tank.
20%
Product detail
The family later described the signed equity stake as 20%.
Product snapshot
| Field | Details |
|---|---|
| Company | Glimmer Wish |
| Founder or founding team | Sydney Myers founded Glimmer Wish and pitched with parents Tiffany and Byron Myers. |
| Product | Mermaid- and unicorn-themed shampoos, conditioners and bath products |
| Industry | Children’s hair and bath products |
| Shark Tank episode | Season 17, Episode 16 • April 8, 2026 |
| Current status | The company offers mermaid and unicorn hair and bath collections. |
How does Glimmer Wish work?
The company’s catalog presents hair and bath products in themed ranges, with Mermaid and Unicorn shampoos, conditioners and gift sets. Packaging works as part of the use experience and the gift presentation. But the bottle that wins the first purchase and the formula that earns a reorder perform different jobs.
For parents, the useful comparison is the ingredient list, fragrance, amount of product and suitability for the individual child. For gift buyers, the themed accessories and presentation may be part of the value. A label such as clean is not a substitute for comparing the actual ingredients.
Who built Glimmer Wish?
Sydney began developing the idea as a child. Her parents, Tiffany and Byron Myers, helped build the company around it. Byron had previously worked in medical technology and later became CEO. In a firsthand Business Insider account, the family describes moving from early experiments to a business that required trade shows, manufacturing decisions and adult operational support.

The brand’s unicorn-themed Shark Tank gift bundle.
“I'm going to go from med tech to mermaids?” — Byron Myers, as recalled by Tiffany Myers in Business Insider.
What happened to Glimmer Wish on Shark Tank?
The opening ask was $200,000 for 10%. Local business reporting documented the appearance and investor interest. Episode accounts describe more than $1 million in annual sales, alongside spending to acquire customers. Reported revenue attributed to advertising was not the same thing as profit after manufacturing and fulfillment.
Greiner and Scott negotiated a $200,000 investment, reported on air as 15% plus $1 per unit until their initial investment was repaid. The family’s later interview identifies the same investors and cash amount but puts the signed ownership at 20%. It retains a royalty until repayment, without independently restating every unit-level clause. Episode reporting.
Deal snapshot
| Negotiation point | What the evidence supports |
|---|---|
| Asked | $200,000 for 10% |
| On-air outcome | On air: $200,000 for 15% plus a royalty with Lori Greiner and Kendra Scott. |
| Key negotiating point | The later founder account reports a signed 20% stake, distinct from the 15% on air. |
The first bottle sells the idea; the second sale tests the formula
A sculpted bottle photographs well and can make a gift feel special. It can also cost more to make and ship than plain packaging. The first order therefore needs to be evaluated after packaging, advertising, fulfillment and retailer margins. The key question is whether a customer who originally paid for the look comes back for the product inside.
Gift sets can raise basket size, but a gift buyer may not become the repeat user. For Glimmer Wish the relevant audiences include the adult buying a present, the adult restocking the bathroom and the child who remembers the bottle. Tracking those purchase occasions separately would say more than one blended advertising figure.
Business model snapshot
| Business question | Answer |
|---|---|
| Product | Mermaid- and unicorn-themed shampoos, conditioners and bath products |
| Sales channel | Direct product collections, retail and themed gift bundles. |
| Buyer decision | Compare per-bottle contents and which accessories a bundle includes. |
| Business question | Do repeat purchases pay back the cost of winning a new household? |
What happened after Shark Tank?
Latest update — November 12, 2026. In September 2026 the family told Business Insider it signed a $200,000 deal with Greiner and Scott for 20% plus a royalty until repayment.
That is a firsthand report of the signing, stronger evidence for the final outcome than an episode recap. The underlying agreement is private, so the precise legal terms beyond what was disclosed remain unknown. The official shop also shows that the product range continues beyond the broadcast.
Current status evidence
| Evidence | What it establishes |
|---|---|
| Official offering | The company offers mermaid and unicorn hair and bath collections. |
| Pitch evidence | On air: $200,000 for 15% plus a royalty with Lori Greiner and Kendra Scott. |
| What is still unknown | Private investment documents, actual royalty payments and current earnings. |
Company timeline
| Date | Milestone |
|---|---|
| At age 10 | Sydney began the concept that became Glimmer Wish. |
| 2021 | Byron left his earlier company and later helped run the family business. |
| April 8, 2026 | The family took the on-air offer from Greiner and Scott. |
| September 2026 | The family publicly described the signed deal as a 20% stake. |
What should a buyer check?
Check the specific formula and size rather than assuming all products in the same themed range are interchangeable. If buying a gift, distinguish products intended for hair from body wash, and compare the bundled price with what the recipient would actually use. Packaging can make an appealing first impression, while the contents determine whether the purchase makes sense to repeat.
What can founders learn from Glimmer Wish?
Keep separate records for a televised agreement and the terms a founder later says were signed. Glimmer Wish offers an unusually clear example: same investors, same check, different equity percentages in the public accounts. For founders, the product lesson is equally concrete: measure the reorder, not just the reaction to the package.
The Season 17 episode guide lists the other pitches. Readers following the other investment decisions in this part of Season 17 can also find Bloom, 9 STRAP, HUNDY!.
Frequently asked questions
Who presented Glimmer Wish on Shark Tank? Sydney Myers founded Glimmer Wish and pitched with parents Tiffany and Byron Myers.
What did the founders ask for? $200,000 for 10%.
What happened in the negotiation? On air: $200,000 for 15% plus a royalty with Lori Greiner and Kendra Scott.
Is Glimmer Wish still operating? The company offers mermaid and unicorn hair and bath collections.
Was the stake 15% or 20%? 15% was reported on air. The family later described a signed 20% stake.
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