Get Down took Shark Tank Australia by storm in 2023 with its bold mission to revolutionize the condom industry. But did the hype last? With a promising concept, compelling pitch, and two Sharks on board, Get Down seemed destined for success. So why is it no longer operational?
Founded by Kat Hanzalek and Nicola Ommundson, Get Down was a vegan and gyn ecologically friendly condom brand designed to empower women.
Despite initial investor excitement, the startup has since ceased operations, raising questions about what went wrong and what the brand’s current net worth really is.
Let’s break down the Get Down net worth journey, from the Shark Tank pitch to the company’s closure, and what we can learn from its rise and fall.
Founder Profile: Who’s Behind Get Down?
Get Down was founded by two passionate Australians, Kat Hanzalek and Nicola Ommundson, who met through mutual friends. With a shared frustration over the male-centric condom market, the two set out to create a product that not only respected women’s bodies but also championed sustainability and empowerment.
Kat, who pitched solo on Shark Tank while pregnant, shared: “I was nine months pregnant, my partner lost his job, and we decided to enter a game show to fund the business.” They won $100,000 from that game show and reinvested the winnings to purchase their first inventory.
Their innovation extended beyond the product: every pack included conversation cards to promote consent and connection. As of their Shark Tank pitch, the founders retained 60% equity, giving them a combined estimated net worth of $240,000.
The Shark Tank Pitch: High Stakes in the Tank
Get Down’s pitch aired in Season 5, Episode 6 of Shark Tank Australia. Kat confidently asked for $160,000 in exchange for 20% equity, valuing the brand at $800,000. At the time, they had no sales but had invested in strong branding, sustainable production, and product education.
Kat explained the problem: “40% of condom buyers are women, yet nearly all condoms are marketed toward men.”
Jane Lu and Sabri Suby quickly recognized the opportunity. After tough questions about pricing, manufacturing costs, and marketing plans, the duo offered $160,000 for 40% equity, plus a $2 royalty per unit until the first 100,000 units sold.
“We want women to feel sexy, educated, and empowered when buying protection,” Kat emphasized.
Sabri commented, “The branding is phenomenal, and the packaging looks like skincare, it’s brilliant.”
Jane added, “You’re not just selling a product. You’re changing culture.”
Get Down walked away with a deal, but the real challenge was yet to come.
Get Down Pitch on Shark Tank (Quick Info Card).
| Product | A vegan and gynaecologically friendly condom brand |
| Episode | Season 05 Episode 06 |
| Founders | Kat & Nicola |
| Asked for | $160,000for 20% equity |
| Company name | Get Down |
| Final deal | $160,000 for 40% equity + $2 royalty till the first 100,000 units sold |
| Sharks | Jane Lu and Sabri Suby |
| Location | Melbourne, Victoria |
Did the Sharks’ Investment Pay Off? Inside Get Down’s Post-Tank Boom
Initially, the Shark Tank buzz gave Get Down a lift. Their visibility increased, and the brand won the 2024 Dieline Award for “Best in Packaging.”
Their online store launched and was stocked in select Australian boutiques. However, sales figures remained elusive. Despite the sleek brand, the market was tough. “We underestimated how difficult it would be to break into retail and reach women directly,” Kat later admitted.
Some reviews highlighted concerns about the product’s premium pricing. One customer noted, “Loved the packaging, but $6.50 for three condoms is steep.”
By mid-2024, the brand had pivoted operations and stopped actively marketing. As of early 2025, Get Down is no longer operational.
Why Is Get Down Closed? What Went Wrong?
Despite the Sharks’ backing and a powerful message, Get Down struggled with:
- Low initial sales and limited distribution.
- Consumer resistance to premium pricing.
- A niche market with heavy competition.
There were also execution issues. Get Down was built on bold branding, but lacked the retail partnerships and volume sales to sustain long-term growth. No public information confirms if it was officially sold or acquired, but it quietly ceased operations.
The company never rebranded, and there is no evidence of a name change.
Shark ROI: How Much Did Jane Lu and Sabri Suby Make?
Given the business closed with limited sales, Jane and Sabri likely made minimal to no return on their $160,000 investment.
Sabri Suby, known for launching digital marketing firm King Kong, has had several successful ventures. Jane Lu, founder of fashion e-tailer Showpo, has invested in multiple startups. While both have enjoyed other profitable Shark Tank outcomes, Get Down doesn’t appear to be one of them.
Unlike winners like Scrub Daddy or The Mad Hueys, this was not a big Shark Tank payday.
Still, the Sharks saw potential. As Jane put it, “Sometimes it’s not just about ROI. It’s about backing the right message.”
Get Down Reviews: The Good, the Awkward, the Honest
While many praised the mission and packaging, customer reviews were mixed:
- Positive: “Refreshing to see a condom brand that speaks to women.”
- Critical: “The product’s fine, but I can’t justify the cost when other brands are cheaper and easier to find.”
- Mixed: “Loved the brand story, but the product felt too boutique for regular use.”
The feedback showed a disconnect between mission-driven branding and market demand.
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Get Down Net Worth: 2025 Update
At the time of the Shark Tank deal, Get Down’s net worth was revalued at $400,000.
But following the brand’s closure, its current net worth is effectively zero. The intellectual property and brand value may retain minimal worth if sold or repurposed, but there’s no sign of acquisition.
This is a reminder that even the most inspiring Shark Tank pitches aren’t guaranteed success. Execution, timing, and market fit remain critical.
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Final Thoughts: Lessons from Get Down’s Journey
Get Down’s rise and fall offers key takeaways:
- Great branding needs great distribution.
- Social mission must match market behavior.
- Startup funding doesn’t guarantee sustainability.
Kat and Nicola sparked a much-needed conversation around female sexual health, even if their venture didn’t endure. As Kat said, “If we changed how just a few women felt about carrying condoms, we did something right.”
For aspiring entrepreneurs, Get Down is both a cautionary tale and an inspiration. It’s proof that changing the world starts with bold ideas, but succeeding takes more than passion.
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TL;DR
Get Down burst onto Shark Tank Australia with a bold, female-led mission and sleek branding, but despite landing a deal, the startup shut down due to poor sales and limited market traction. Its net worth in 2025 is effectively zero, proving that a great pitch doesn’t always guarantee lasting success.
