Jonathan Miller created Element Bars in 2008 to provide customizable energy bars tailored to individual tastes. In 2009, he pitched on Shark Tank and secured a $150,000 offer from Kevin Harrington. However, the deal didn’t close.
Despite this, Element Bars gained momentum and shipped its one-millionth bar by 2013. Over time, the company expanded into private-label production, crafting bars for various brands.
As of 2025, Element Bars generates around $1 million in annual revenue and continues to serve health-conscious customers with personalized nutrition options, maintaining its reputation as a leader in custom energy bars.
Element Bars Net Worth
| Net worth | $22 Million (2025) |
| Annual Sales Revenue | $1 Million |
| Investor | Kevin Harrington |
| Founder | Jonathan Miller |
| Employees | 7 to 20 |
Element Bars Pitch on Shark Tank
| Company name | Element Bars |
| Product | Custom energy bars |
| Episode | Season 01 Episode 06 |
| Founder | Jonathan Miller |
| Asked for | $150,000 for 15% equity |
| Final deal | $150,000 for 30% equity + 4% royalty in perpetuity |
| Shark | Kevin Harrington |
| Location | 1140 S Washtenaw Ave., Chicago, IL 60608, USA |
Don’t miss these products from Season 1
Element Bars Founder
Element Bars was founded by Jonathan Miller in 2008. He is a graduate of Stanford University.
He likes health and nutrition and that led him to start this business. Element Bars’s founder, Jonathan Miller, has a net worth of USD 22 Million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2023 | Element Bars have achieved their goal of producing 1,000,000 bars per month |
| 2009 | Element Bars appeared on Shark Tank |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Element Bars and its continued success.