Luna Magic Net Worth 2025 Update (Before & After Shark Tank)

As of 2025, Luna Magic thrives with a net worth of $1.5M and annual revenue of $1.7M.
Picture of Shark Tank Geek

Mabel and Shaira Frías created Luna Magic in 2019 to celebrate Afro-Latina culture through bold, vibrant cosmetics. They appeared on Shark Tank in January 2021 and secured a $250,000 line of credit from Barbara Corcoran for 30% equity.

This spotlight helped Luna Magic land shelf space in major retailers like Walmart, Target, and CVS, alongside online platforms like Amazon. By 2025, the company reached an estimated net worth of $1.5 million and generated $1.7 million in annual revenue.

Luna Magic continues to grow, expanding its product line while promoting inclusivity and cultural representation in the beauty industry.

Luna Magic Net Worth

Net worth$1.5 Million (2025)
Annual Sales Revenue$1.7 Million
Shark Tank InvestorBarbara Corcoran
FoundersShaira and Mabel Frias 
EmployeesOver 25 

Luna Magic Pitch on Shark Tank

Company nameLuna Magic
ProductMakeup for Latino women
EpisodeSeason 12 Episode 10
Founders Shaira and Mabel Frias 
Asked for$200,000 for 10% equity
Final deal$250,000 as a line of credit for 30% equity
SharkBarbara Corcoran
LocationLos Angeles, United State.

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Luna Magic Founders

Luna Magic was founded by Shaira and Mabel Frias in 2019. When Shaira and Mabel Frias found makeup brands it was difficult to find makeup brands. Because they didn’t matched for their Latina skin tones.

Then they decided to create their own beauty line that focuses on their Latina culture. Luna Magic’s founders, Shaira and Mabel Frias, have a net worth of $1.5 Million USD as of 2025.

Key accomplishments:

YearAccomplishment
2020Received Glossier Grant, Awards, as a billion-dollar Make sub-company, specifically as Black and Beauty Companies.
2021Appeared on Shark Tank season 12 episode 10

Conclusion: 

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Luna Magic and its continued success.

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