Mabel and Shaira Frías created Luna Magic in 2019 to celebrate Afro-Latina culture through bold, vibrant cosmetics. They appeared on Shark Tank in January 2021 and secured a $250,000 line of credit from Barbara Corcoran for 30% equity.
This spotlight helped Luna Magic land shelf space in major retailers like Walmart, Target, and CVS, alongside online platforms like Amazon. By 2025, the company reached an estimated net worth of $1.5 million and generated $1.7 million in annual revenue.
Luna Magic continues to grow, expanding its product line while promoting inclusivity and cultural representation in the beauty industry.
Luna Magic Net Worth
Net worth | $1.5 Million (2025) |
Annual Sales Revenue | $1.7 Million |
Shark Tank Investor | Barbara Corcoran |
Founders | Shaira and Mabel Frias |
Employees | Over 25 |
Luna Magic Pitch on Shark Tank
Company name | Luna Magic |
Product | Makeup for Latino women |
Episode | Season 12 Episode 10 |
Founders | Shaira and Mabel Frias |
Asked for | $200,000 for 10% equity |
Final deal | $250,000 as a line of credit for 30% equity |
Shark | Barbara Corcoran |
Location | Los Angeles, United State. |
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Luna Magic Founders
Luna Magic was founded by Shaira and Mabel Frias in 2019. When Shaira and Mabel Frias found makeup brands it was difficult to find makeup brands. Because they didn’t matched for their Latina skin tones.
Then they decided to create their own beauty line that focuses on their Latina culture. Luna Magic’s founders, Shaira and Mabel Frias, have a net worth of $1.5 Million USD as of 2025.
Key accomplishments:
Year | Accomplishment |
2020 | Received Glossier Grant, Awards, as a billion-dollar Make sub-company, specifically as Black and Beauty Companies. |
2021 | Appeared on Shark Tank season 12 episode 10 |
Conclusion:
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Luna Magic and its continued success.