Muddy Water Camo Net Worth Update: Still Selling as Muddy Water Outdoors in 2026
Muddy Water Camo is still active in 2026 as Muddy Water Outdoors after a no-deal Shark Tank pitch, a Clear Image Camo rebrand, and Will Clark taking majority ownership. Public net worth is not confirmed.
TL;DRMuddy Water Camo is a Mississippi hunting-camouflage company founded by Steve Maloney and Stephen Kirkpatrick. The founders appeared on Shark Tank USA Season 4, Episode 17 on 22 February 2013, asking $150,000 for 5% equity at a $3 million implied valuation. They reported about $150,000 in year-to-date sales, roughly $600,000 raised from private investors for 16% at a $2.5 million valuation, and distribution in about 58 retail locations. Kevin O'Leary offered $150,000 for 20% with a licensing focus, but Maloney and Kirkpatrick declined and left with no Shark Tank deal. After the show the brand later operated as Clear Image Camo before that entity ceased by 2019. Former MLB star Will Clark, an earlier investor, purchased majority ownership and the business now operates publicly as Muddy Water Outdoors at muddywateroutdoors.com under legal entity Muddy Water Camo, LLC in Madison, Mississippi. As of 17 June 2026 the site sells heated jackets, vests, Nfoakus camo apparel, blinds, and licensing services. The company claims two U.S. patents on its camo process. Public audited revenue, profit, and net worth are not disclosed; GeeksAroundGlobe estimates company value at roughly $1.5 million to $3 million based on the active storefront, prior private valuation signals, and unverified third-party revenue estimates, but that is editorial estimate language, not a confirmed financial statement.
Quick answer: Muddy Water Camo is still in business in 2026, but the active public brand is now Muddy Water Outdoors. Founders Steve Maloney and Stephen Kirkpatrick pitched on Shark Tank in 2013, got a counter-offer from Kevin O'Leary, and left with no deal. Majority owner Will Clark now leads the company. Exact net worth is not publicly confirmed; our conservative 2026 estimate is about $1.5 million to $3 million in company value.
| Company | Muddy Water Camo / Muddy Water Outdoors (Muddy Water Camo, LLC) |
| Founders | Steve Maloney and Stephen Kirkpatrick |
| Founded | 2010 |
| Product | Photo-realistic hunting camo apparel, heated outerwear, blinds, licensing |
| Shark Tank | Season 4, Episode 17 — aired 22 February 2013 |
| Ask | $150,000 for 5% equity ($3 million implied valuation) |
| On-air offer | Kevin O'Leary: $150,000 for 20% (licensing focus) — declined |
| Shark Tank deal closed? | No |
| Current status (17 June 2026) | Active at muddywateroutdoors.com |
| Majority owner | Will Clark ("Will The Thrill") |
| Estimated company value | Not disclosed; GeeksAroundGlobe estimates ~$1.5M to $3M |
| Estimated revenue | Not publicly confirmed |
| HQ | Madison, Mississippi |
What is Muddy Water Camo's net worth today?
Muddy Water Camo does not publish audited financials, so there is no confirmed net worth or annual revenue figure to cite as fact. The old hard claim of $2.5 million net worth and $1–$2 million annual revenue should be treated as unverified estimates, not balance-sheet truth.
A more honest 2026 answer is this: Muddy Water is a private outdoor brand with real operating signals but limited public disclosure. At the Shark Tank pitch, the founders said they had raised about $600,000 for 16% equity, implying a prior private valuation near $2.5 million. They also reported about $150,000 in year-to-date sales at the time. Those are historical pitch-day signals, not proof of current value.
Today, the official storefront lists active products such as heated jackets around $199.99, heated vests around $149.99, camo jackets and pants around $89–$119, and a hunting blind around $259. That supports an operating business, but inventory alone does not prove profit or net worth.
Our editorial estimate is $1.5 million to $3 million in company value. That range reflects the active e-commerce business, licensing positioning, two claimed U.S. patents, prior private valuation signals, and the Will Clark-led ownership structure — while discounting for the absence of published revenue, the Clear Image Camo closure chapter, and reported founder/investor disputes in the mid-2010s.
Why we changed the old net worth claims
- Revenue is not disclosed. Muddy Water Outdoors does not publish annual sales.
- Founder net worth is not disclosed. Do not treat Steve Maloney or Stephen Kirkpatrick as worth about $1 million each without filings or direct disclosure.
- The legal entity changed shape. The brand operated as Clear Image Camo before that entity ceased by 2019.
- Ownership changed. Will Clark is now the publicly named majority owner, so old valuation language needs that context.
- A live store is not a financial statement. Product listings prove availability, not profit.
Is Muddy Water Camo still in business?
Yes. As of 17 June 2026, the brand is active online as Muddy Water Outdoors. The official site sells hunting apparel, heated outerwear, blinds, and licensing inquiries under legal entity Muddy Water Camo, LLC.
The company contact page lists 213 Industrial Drive N, Madison, MS 39110. The public "Our Story" page says former MLB star Will Clark purchased majority ownership of Muddy Water Outdoors and that the company introduced multiple new gear and apparel lines in 2020, including a Muddy Water Lady collection.
The clean current-status answer is: Muddy Water Camo did not disappear after Shark Tank, but it did change names, ownership, and product focus before settling into Muddy Water Outdoors.
Where can you buy Muddy Water Camo now?
The verified current buying channel is the official site: muddywateroutdoors.com.
On 17 June 2026, the homepage and product listings included heated down jackets and vests, Outfitter Series camo jackets and pants, long-sleeve field shirts with built-in masks, and an Ambush hunting blind. Prices visible on the site ranged from about $59 for apparel items to about $259 for the blind.
We could not verify current major-chain retail distribution during this update. The safest buyer advice is to use the official Muddy Water Outdoors storefront rather than assuming older third-party listings are current or authorized.
What happened to Muddy Water Camo on Shark Tank?
Steve Maloney and Stephen Kirkpatrick pitched Muddy Water Camo on Shark Tank USA Season 4, Episode 17, which aired on 22 February 2013. Their product was advanced photo-realistic camouflage hunting apparel built from real terrain photography. Kirkpatrick, a wildlife photographer, helped develop the patterns; Maloney was the duck-hunting entrepreneur driving the brand.
They asked for $150,000 for 5% equity, valuing the company at about $3 million. At the time, they said year-to-date sales were about $150,000, they had raised about $600,000 from other investors and hunters for 16% at a $2.5 million valuation, and their gear was in about 58 retail locations but not yet in major big-box outdoor chains.
Most Sharks passed because the valuation looked high relative to current sales. Kevin O'Leary was the last Shark still interested. He offered $150,000 for 20% equity and said he wanted to focus on licensing rather than retail. Maloney and Kirkpatrick declined, saying they would not accept a lower valuation. They left the Tank with no Shark deal.
| Company on Shark Tank | Muddy Water Camo |
| Founders | Steve Maloney and Stephen Kirkpatrick |
| Product | Advanced camo hunting apparel |
| Ask | $150,000 for 5% |
| Implied valuation | $3 million |
| On-air sales signal | About $150,000 year to date |
| Final Shark Tank deal | No deal — Kevin O'Leary offer declined |
| Location on pitch | Mississippi |
READ ALSO: Cousins Maine Lobster Net Worth Update and The Ave Venice Net Worth Update from other Shark Tank no-deal stories.
Did the Shark Tank deal close?
No. Muddy Water Camo never closed a Shark Tank investment. Kevin O'Leary's on-air offer was real, but the founders rejected it.
That does not mean the company had no outside capital. Before and after the show, private investors — including former baseball star Will Clark — were part of the company's ownership story. A Shark Tank deal and private investor capital are different things, and only the private side continued after the show.
What happened after Shark Tank?
The TV exposure helped the brand gain attention even without a Shark. Public post-show reporting says the founders met with Mississippi officials and fielded licensing interest from larger camo companies, though those outcomes are better treated as reported business activity than verified revenue milestones.
The ownership path got complicated. In 2016, the business rebranded as Clear Image Camo. By 2019, that entity was no longer operating. Public reporting also describes a 2015 legal dispute involving Kirkpatrick and other investors, including Clark; available reporting suggests the matter was settled, but GeeksAroundGlobe has not reviewed court filings directly for this update.
After that transition, Clark became the publicly named majority owner of Muddy Water Outdoors. The official site says he purchased majority ownership several years ago and expanded the product line beyond core camo into broader outdoor gear, heated apparel, blinds, and licensing services.
Who founded Muddy Water Camo?
Steve Maloney and Stephen Kirkpatrick founded Muddy Water Camo around 2010. Maloney wanted better duck-hunting camouflage; Kirkpatrick brought wildlife photography and pattern-development expertise. The company says its camo process is covered by two U.S. patents.
Public secondary sources still describe Maloney as company president, but founder roles today should be read cautiously because ownership shifted to Clark and the brand evolved through Clear Image Camo into Muddy Water Outdoors. Kirkpatrick's current involvement is not publicly confirmed on the company's current site.
Founder personal net worth is not public. Any article assigning Maloney or Kirkpatrick a precise net worth without a filing, sale, or direct disclosure is guessing.
Muddy Water Camo timeline
| Year | Status |
|---|---|
| 2010 | Steve Maloney and Stephen Kirkpatrick launch Muddy Water Camo. |
| 2013 | Shark Tank Season 4, Episode 17 airs on 22 February; ask is $150,000 for 5%; Kevin O'Leary offers $150,000 for 20%; founders decline; no Shark deal. |
| 2016 | Company rebrands as Clear Image Camo. |
| 2019 | Clear Image Camo is no longer operating. |
| 2020 | Muddy Water Outdoors announces expanded gear, apparel, and Muddy Water Lady lines under Will Clark's majority ownership. |
| 2026 | Active storefront at muddywateroutdoors.com with heated outerwear, camo apparel, blinds, and licensing. |
Bottom line
Muddy Water Camo is a useful Shark Tank lesson in valuation stubbornness and second-act ownership. The founders walked away from Kevin O'Leary rather than accept a lower price, the brand later went through a Clear Image Camo chapter that did not survive, and the business now continues under Will Clark as Muddy Water Outdoors.
The most accurate 2026 answer is: the company is still selling, but its finances remain private. It is better to describe Muddy Water as an active niche outdoor brand worth somewhere in the low millions at most — based on operating signals and prior private valuation history — than to repeat unsupported exact net worth numbers.
Frequently asked questions
Did Muddy Water Camo get a deal on Shark Tank?
No. Kevin O'Leary offered $150,000 for 20% equity, but Steve Maloney and Stephen Kirkpatrick declined and left with no Shark Tank deal.
Is Muddy Water Camo still in business?
Yes. As of 17 June 2026, the brand operates publicly as Muddy Water Outdoors at muddywateroutdoors.com.
What is Muddy Water Camo's net worth?
The company does not disclose audited net worth or revenue. GeeksAroundGlobe estimates roughly $1.5 million to $3 million in company value, but that is an editorial estimate, not a confirmed financial statement.
Who owns Muddy Water Outdoors now?
The company's official "Our Story" page names former MLB star Will Clark as majority owner of Muddy Water Outdoors.
What happened to Clear Image Camo?
Muddy Water Camo rebranded as Clear Image Camo in 2016. Public reporting indicates that entity ceased operating by 2019 before the brand continued as Muddy Water Outdoors.
Where can I buy Muddy Water Camo products?
The verified current buying channel is the official Muddy Water Outdoors website at muddywateroutdoors.com.
Who founded Muddy Water Camo?
Steve Maloney and Stephen Kirkpatrick founded the company around 2010.
Was Muddy Water Camo successful after Shark Tank?
It survived and still sells online, which is more than many no-deal pitches manage. But success here means continued operations, not a confirmed blockbuster valuation or public revenue proof.
How we verified this update
This update was checked on 17 June 2026. We reviewed the current Muddy Water Outdoors website, including the homepage product listings, contact page, licensing page, and official "Our Story" ownership copy; Shark Tank episode details for the ask, sales figures, and Kevin O'Leary counter-offer; and public reporting on the Clear Image Camo rebrand and later Muddy Water Outdoors transition. Public revenue, profit, employee count, and founder net worth remain undisclosed, so valuation language is labeled as an editorial estimate rather than a confirmed fact.
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