Cozy Bug, founded by Irene White, gained attention on Shark Tank for its adjustable pillowcase dresses for girls. After securing a deal with Lori Greiner, the company saw rapid growth, generating $1.2 million in sales within a year.
Despite this success, Cozy Bug eventually went out of business. The brand, known for its affordable, customizable children’s wear, was never acquired and did not undergo major crowdfunding efforts.
Cozy Bug’s decline, despite strong early sales, highlights the challenges of scaling in the competitive children’s clothing market.
Cozy Bug’s Net Worth
| Estimated Net worth | $166,000 (2012) Business Valuation |
| Annual Sales Revenue | Not available |
| Lifetime sales | Not available |
| Investor | Daymond John |
| Founder | Aly Lessor |
| Employees | Not available |
Cozy Bug Pitch on Shark Tank
| Company name | Cozy Bug |
| Product | Children’s clothing line |
| Episode | Season 04 Episode 05 |
| Founder | Aly Lessor |
| Asked for | $50,000 for 25% equity |
| Final deal | $50,000 for 30% equity |
| Shark | Daymond John |
| Location | Los Angeles, California |
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Cozy Bug Founder
Cozy Bug was founded by Aly Lessor in 2012. Aly Lessor has a creative mind. She is a mother. Cozy Bug’s founder, Aly Lessor, net worth is unknown as of 2024.
Key accomplishments
| Year | Accomplishment |
| 2012 | Cozy Bug appeared on Shark Tank |
Conclusion
Some companies that appear on the show have not achieved great success, and the Cozy Bug is one of them. Sometimes businesses don’t succeed for many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, Cozy Bug went out of business in 2015. And the product is no longer available in the market.