"Cozy Bug" Net Worth 2023 Update


Cozy Bug, founded by Irene White, gained attention on Shark Tank for its adjustable pillowcase dresses for girls. After securing a deal with Lori Greiner, the company saw rapid growth, generating $1.2 million in sales within a year.

Despite this success, Cozy Bug eventually went out of business. The brand, known for its affordable, customizable children’s wear, was never acquired and did not undergo major crowdfunding efforts.

Cozy Bug’s decline, despite strong early sales, highlights the challenges of scaling in the competitive children’s clothing market.

Cozy Bug’s Net Worth

Estimated Net worth$166,000 (2012) Business Valuation
Annual Sales Revenue Not available
Lifetime salesNot available
InvestorDaymond John
FounderAly Lessor
EmployeesNot available

Cozy Bug Pitch on Shark Tank

Company nameCozy Bug
ProductChildren’s clothing line
EpisodeSeason 04 Episode 05
FounderAly Lessor
Asked for$50,000 for 25% equity
Final deal$50,000 for 30% equity
SharkDaymond John
LocationLos Angeles, California

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Cozy Bug Founder

Cozy Bug was founded by Aly Lessor in 2012. Aly Lessor has a creative mind. She is a mother. Cozy Bug’s founder, Aly Lessor, net worth is unknown as of 2024.

Key accomplishments

YearAccomplishment
2012Cozy Bug appeared on Shark Tank

Conclusion

Some companies that appear on the show have not achieved great success, and the Cozy Bug is one of them. Sometimes businesses don’t succeed for many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However,  Cozy Bug went out of business in 2015. And the product is no longer available in the market.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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