Peter Moule created Chocbox in 2007 as a simple plastic housing to protect electrical connections. He pitched the idea on Dragons’ Den and secured a £150,000 investment from Duncan Bannatyne and James Caan for 36% equity.
The invention became a massive success, achieving sales of 100 million units by 2010 and securing a £25 million distribution deal. Today, Chocbox is still in business under Electro Expo Ltd and remains a popular choice for electrical safety.
With its innovative design and ongoing success, Chocbox is valued at approximately £1 million and launched a new version, Chocbox 2, in 2023.
Chocbox Net Worth
| Net worth | $5 million |
| Investor | Duncan Bannatyne & James Caan |
| Founder | Peter moule |
Chocbox Pitch on Dragons’ Den
| Company name | Chocbox |
| Product | Connecting tool for electric wires |
| Episode | Season 05 Episode 08 |
| Founder | Peter Moule |
| Asked for | £150,000 For 10% Equity |
| Final deal | £150,000 For 36% Equity |
| Dragons | Duncan Bannatyne & James Caan |
| Location | Hanover, Massachusetts |
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Chocbox by Peter Moule
Chocbox was founded by Peter Moulein 2007. Peter moule is the founder of Electro Expo LTD. Chocbox’s founder, Peter Moule, has a net worth of $5 million as of 2024.
Key accomplishments:
| Year | Accomplishment |
| 2007 | Got Duncan Bannatyne & James Caan as dragons. |
| 2010 | Sales target reset for 100 million units |
| 2023 | Launch of chocbox 2 |
| 2024 | Achieved net worth of £1,000,000 |
Conclusion:
From their beginnings on Dragons’ Den to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for chocbox and its continued success.
