Wonderbly, Personalized children’s books, was started by Asi Sharabi and David Cadji-Newby in 2012. As of 2024, Wonderbly net worth is £ 2.5 million and they’re pulling in a whopping £30 million in annual revenue. 

In July 2014, they appeared on Season 12th of Dragons’ Den UK and made a deal with Piers Linney, for £100,000 For 4% advisory shares of equity. The final valuation was £2,500,000, up from the founder’s initial estimate of  £2,000,000.

Wonderbly is not just in business, as of 2023, it seems that Wonderbly has converted itself into a currency printing machine with revenue soaring so high that even reputed publishing houses in business for decades look like dwarfs. You can buy their products on the company website website.

Wonderbly Net Worth

Net worth£ 2.5 million
Annual Sales Revenue£ 30 million
Lifetime salesN/A
InvestorPiers Linney
FounderAsi Sharabi and David Cadji-Newby

Wonderbly Net Worth Timeline

Net Worth 2024£2.5 million
Net Worth 2023£2.5 million
Net worth valuation 2014 after appearing on Dragons’ Den  £2.5 million
Net worth valuation 2014 before appearing on Dragons’ Den  £2 million

Wonderbly Pitch on Dragons’ Den

Company nameWonderbly
ProductPersonalized children’s books
EpisodeSeason 12 Episode 02
Founders Asi Sharabi and David Cadji-Newby
Asked for£100,000 for 5% equity
Final deal£100,000 for 4% equity
DragonPiers Linney

Wonderbly Founders

Wonderbly was founded by Asi Sharabi and David Cadji-Newby in 2012. Asi Sharabi is a former advertising executive and David Cadji-Newby is a television writer and novelist. Wonderbly’s founders, Asi Sharabi and David Cadji-Newby, have a net worth of £104k as of 2023.

Key accomplishments:

2012Incorporated Wonderbly. 
2014Appeared on Dragons Den Season 12
2015The business closed a £7.6million
2016The business has also scooped countless awards and was nominated for a BAFTA
2017Clinched a further £6.4million in a Series B led by Ravenburger
2021The publisher announced a joint IP project with the Roald Dahl Estate, facilitating the creation of personalized books which will place their readers inside Willy Wonka’s chocolate factory


From their beginnings on Dragons’ Den to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Wonderbly and its continued success.

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