In 2025, Buckle Me Baby Coats is thriving with an estimated net worth of $2 million and annual revenues topping $6 million. What started as a safety solution by a New Hampshire mom has become a go-to brand for parents nationwide. Even without a finalized Shark Tank deal, founder Dahlia Rizk has built a business that’s not only profitable but also reshaping how families think about winter safety.
A Safer Coat Born from a Parenting Struggle
Dahlia Rizk, a licensed counselor and mother of three, launched Buckle Me Baby Coats in 2016 after wrestling with the winter parenting dilemma: bulky coats and car seat safety don’t mix. Her solution? A cleverly designed coat with side zippers and shoulder flaps that allow harnesses to sit snugly against a child’s body—no more stripping coats off in freezing parking lots.
The product resonated with safety-conscious parents and quickly gained traction online. By 2020, Dahlia was ready to take her invention to the Sharks.
The Shark Tank Pitch: A Deal That Didn’t Stick
On Season 12, Episode 7 of Shark Tank (aired December 4, 2020), Dahlia entered the tank seeking $100,000 for 10% equity. The Sharks were intrigued. Kevin O’Leary offered $100,000 for 2.5% equity with a $2 royalty until $300,000 was repaid. Barbara Corcoran proposed $100,000 for 20% equity. Daymond John made the winning offer: $100,000 for 20% equity plus 30% of licensing deals.
Dahlia accepted Daymond’s offer on air. However, the deal was never finalized post-show. Despite this, the exposure proved invaluable.
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Buckle Me Baby Coats Pitch on Shark Tank
| Product | Car seat-friendly coats |
| Episode | Season 12 Episode 07 |
| Founder | Dahlia Rizk |
| Asked for | $100,000 for 10% equity |
| Company name | Buckle Me Baby Coats |
| Final deal | $100,000 for 20% equity and 30% equity on all licensing deals |
| Shark | Daymond John |
| Location | Daymond John |
If you were a Shark, would you have invested in Buckle Me Baby Coats?
What Changed After the Show?
The Shark Tank effect was immediate. Buckle Me Baby Coats experienced a surge in website traffic and sales. Inventory sold out rapidly, leading to pre-orders. The brand expanded its product line to include various coat styles—Toast, Toasty, Toastier, and Toastiest—as well as car seat-friendly pajamas and blankets.
Retail partnerships grew, with products available on Amazon, Walmart, and Canadian retailers like Snugglebugz and West Coast Kids. In 2025, the company won the Kickfurther CPGrow ’25 Pitch Competition, securing $250,000 in no-cost inventory financing.
Buckle Me Baby Net Worth 2025
As of 2025, Buckle Me Baby Coats boasts an estimated net worth of $2 million and annual revenues of $6 million. The company has achieved significant growth without external funding, maintaining profitability and expanding its product offerings.
Growth, Setbacks, and the Founder’s Role Today
Dahlia Rizk remains at the helm, actively involved in daily operations and product development. She continues to innovate, introducing new products like the Blowout Blockerz Jammies and Oops Blockerz Pants. The company has also implemented a trade-up program, allowing customers to exchange gently used coats for credit towards new purchases.
Challenges have included managing seasonal demand and navigating changes in digital advertising. However, the brand has adapted by expanding its product line and marketing efforts, including a presence on TikTok.
What’s Next for Buckle Me Baby?
Looking ahead, Buckle Me Baby Coats plans to continue expanding its product line and exploring international markets. The company aims to further its mission of making car seat safety simple and stress-free for parents worldwide.
FAQs
Is Buckle Me Baby Coats still in business in 2025?
Yes, Buckle Me Baby Coats is actively operating in 2025, with a net worth of $2 million and annual revenues of $6 million.
Did Buckle Me Baby Coats finalize a deal on Shark Tank?
While a deal was made on air with Daymond John, it was not finalized after filming.
Who owns Buckle Me Baby Coats now?
The company is still owned and operated by its founder, Dahlia Rizk.
Where can I buy Buckle Me Baby Coats?
Products are available on the official website, Amazon, Walmart, and select Canadian retailers.
🔹 TL;DR (Too Long; Didn’t Read)
Buckle Me Baby Net Worth in 2025 is estimated at $2 million. Despite no finalized Shark deal, the brand soared to $6M in annual revenue.
