Proper Good is a company producing heat-and-eat instant healthy food. This was started by Chris Jane and Jennifer Jane in 2020. As of December 2023, Proper Good’s net worth is $4 million. They’re pulling in a whopping $2 million in annual revenue. 

In October 2021, they appeared on season 13 of Shark Tank USA and made a deal with Mark Cuban for $400,000 for 20% of equity. The final valuation was $2 million down from the founder’s initial estimate of $4 million.

Proper Good products gained much popularity after the Shark Tank pitch. The company kept growing after the show, and as of December 2023,  Proper Good is actively running business. Proper Good currently offers you a wide variety of products. You can purchase them via the company website and retail stores.

Proper Good Net Worth

Net worth$4 million (2023)
Annual Sales Revenue$2 million (2021)
Lifetime sales
InvestorMark Cuban
FoundersChris Jane and Jennifer Jane

Proper Good Net Worth Timeline

Net Worth 2023$4 million
Net Worth 2022$4 million
Net worth valuation in 2021 after appearing on Shark Tank  $2 million
Net worth valuation in 2021 before appearing on Shark Tank  $4 million

Proper Good Pitch on Shark Tank

Company nameProper Good
ProductA company producing heat-and-eat instant healthy food
EpisodeSeason 13 Episode 02
Founders Chris Jane and Jennifer Jane
Asked for$400,000 for 10% equity
Final deal$400,000 for 20% equity
SharkMark Cuban
LocationBozeman, Montana

Don’t miss these products from Season 13

Proper Good Founders

Proper Good was founded by Chris Jane and Jennifer Jane in 2020. These two siblings had a passion for becoming entrepreneurs from a young age. Chris is a graduate of  Stanford University. Utilizing his academic background and gifted entrepreneurial skills, Chris commenced his first business, Montana Max Company, in 2012. Jeniffer graduated from the University of Plymouth. Like her brother, Jeniffer also has experience in the Business and Marketing industries. Proper Good’s founders, Chris Jane, and Jennifer Jane’s net worth is 2 million as of 2023.

Key accomplishments

2021Proper Good got featured in Shark Tank and secured a deal.
2022Proper Good donated 10,000 meals to


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Proper Good and its continued success.

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