In 2025, few Shark Tank Australia stories are as surprising as the one behind Your Closet. Launched by a 20-year-old student, Briella Brown, the high-end dress rental service once brought 80,000 users to its website overnight, crashing the system after its Shark Tank pitch.
It all started in Season 2, Episode 7 (2016), where Briella pitched an idea rooted in both style and sustainability. What happened next? A rollercoaster of growth, setbacks, and eventually, an acquisition.
What Happened on Shark Tank? Briella’s Pitch That Got Two Sharks Hooked
Briella Brown walked into the Tank seeking $80,000 AUD for 20% equity in her online dress rental startup, Your Closet. Her pitch centered around affordable access to luxury fashion, targeting young women attending formal events.
“I started this business in my university dorm room because I couldn’t afford to buy a new dress for every occasion,” Briella told the Sharks.
The Sharks were impressed. Both Naomi Simson and Janine Allis teamed up to offer the full $80,000, but for 40% equity instead. Briella accepted the Shark Tank deal on-air, marking one of the most iconic female-led investments of that season. Whether the deal fully closed after filming remains unconfirmed.
Would you have invested in Your Closet on Shark Tank?
Your Closet Shark Tank Update – Quick info card
| Company Name | Your Closet |
| Product | Rent out high-end fashion designs for affordable prices |
| Episode | Season 02 Episode 07 |
| Founder | Briella Brown |
| Asked For | $80,000 for 20% of equity |
| Final Deal | $80,000 for 40% of equity |
| Sharks | Naomi Simson and Janine Allis |
| Location | New South Wales, Australia |
What Changed After the Show? The Overnight Spike That Turned Chaos into Growth
The Shark Tank effect hit instantly. On the night the episode aired, the Your Closet website received over 80,000 visitors. The traffic surge crashed the platform temporarily, but orders poured in.
“It was absolute chaos. My inbox was full, the phones didn’t stop ringing, and we ran out of our most popular dresses in hours,” Briella recalled in a later interview.
Following the Shark Tank buzz, Your Closet saw 100% year-over-year growth. By 2017, the company had rented out dresses worth over $8 million AUD and expanded its collection to more than 2,000 designer pieces.
Despite this, COVID-19 hit the event and wedding industry hard. Your Closet paused operations during lockdowns, as formal events disappeared.
Still, the business rebounded. In 2022, Your Closet was acquired by GlamCorner, a larger Australian competitor in the dress rental space. The acquisition allowed Your Closet to continue its mission while streamlining resources under GlamCorner’s infrastructure.
Your Closet Net Worth 2025
As of 2025, Your Closet is valued at an estimated $2 million AUD. Annual revenue stands around $420,000 AUD, significantly down from its pre-pandemic highs but still stable under GlamCorner’s umbrella.
“Investing in Briella wasn’t just about the numbers. It was about backing a founder who truly understood her audience,” Naomi said in a post-show blog.
Where Is Your Closet Heading in 2026? Could It Make a Comeback?
Since the acquisition, Your Closet‘s brand now focuses on sustainability and bridal styling partnerships. With GlamCorner’s logistics and distribution support, the service has improved turnaround times and added a try-before-you-rent feature.
Customer reviews remain positive. Many users praise the ease of selection, modern styles, and eco-friendly model. There are also whispers of a re-launch into the U.S. or New Zealand market, though nothing is confirmed.
Briella herself has since moved on to co-found Avant Studio, an e-commerce jewelry business, and is now active as a brand strategy consultant. While she’s no longer at the helm of Your Closet, her vision clearly shaped the direction of Australia’s fashion rental space.
TL;DR (Too Long; Didn’t Read)
Your Closet wowed Shark Tank Australia with its designer dress rentals. As of 2025, it’s valued at $2M AUD after being acquired by GlamCorner.
FAQs
Is Your Closet still in business in 2025?
Yes, Your Closet operates under GlamCorner after being acquired in 2022. It continues offering dress rentals in Australia.
Did Your Closet get a deal on Shark Tank Australia?
Yes, Briella Brown accepted $80,000 AUD for 40% equity from Naomi Simson and Janine Allis.
Who owns Your Closet now?
GlamCorner, an Australian dress rental giant, acquired Your Closet in June 2022.
Where can I rent dresses from Your Closet?
Services are now integrated into GlamCorner’s website and platform.