Brazi Bites took the Shark Tank stage in 2015 with a delicious pitch that left investors hungry for more. Founders Junea Rocha and Cameron MacMullin introduced their Brazilian cheese bread snacks, a naturally gluten-free treat that quickly gained popularity. After securing a deal with Lori Greiner, the company experienced a meteoric rise, landing in major retailers nationwide. But where is Brazi Bites today? How much did the company sell for? And how much did Lori Greiner earn from the investment? Let’s dive into the full journey of Brazi Bites from Shark Tank to its impressive net worth today.
Who Founded Brazi Bites?
Junea Rocha, originally from Brazil, was determined to bring the traditional Brazilian cheese bread, known as “pão de queijo,” to the U.S. market. Along with her husband, Cameron MacMullin, she developed a high-quality, ready-to-bake version and launched Brazi Bites in 2010. Their journey wasn’t easy, as they had to overcome production challenges and scale their business from a small operation to a national brand.
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The Shark Tank Pitch: A Deal with Lori Greiner
Junea and Cameron entered the Shark Tank in Season 7, seeking $200,000 for 10% equity in their company. The Sharks were impressed by the taste and the business potential of Brazi Bites.
Lori Greiner made the winning offer, investing $200,000 for a 16.5% stake. She saw the brand’s potential to dominate the frozen snack market and leverage her QVC and retail connections to scale the business quickly.
Brazi Bites Pitch on Shark Tank (Quick Info Card).
| Company name | Brazi Bites |
| Product | Brazilian cheese bread balls |
| Episode | Season 07 Episode 09 |
| Founders | Cameron MacMullin and Junea Rocha |
| Asked for | $200,000 for 10% equity |
| Final deal | $200,000 for 16.5% equity |
| Shark | Lori Greiner |
| Location | Boulevard Suite 303 Portland, OR |
What Happened After Shark Tank?
The Shark Tank effect kicked in immediately, and Brazi Bites saw a dramatic 800% increase in sales. The company expanded distribution to major retailers like Whole Foods, Costco, and Target.
Brazi Bites capitalized on the momentum by adding new flavors and snack varieties, further increasing its customer base. The brand became one of the biggest success stories in the frozen food category from Shark Tank.
How Much Was Brazi Bites Sold For?
In 2018, just three years after appearing on Shark Tank, Brazi Bites was acquired by San Francisco-based private equity firm, Encore Consumer Capital. While the exact sale amount was not publicly disclosed, industry estimates suggest the deal was in the range of $40-$50 million.
How Much Did Lori Greiner Make from Brazi Bites?
Lori Greiner’s investment turned out to be highly lucrative. Given her 16.5% equity stake, she likely made an estimated $6.6 – $8.25 million from the sale of Brazi Bites, making it one of her most profitable Shark Tank deals.
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Brazi Bites Reviews: What Customers Say
Brazi Bites has received overwhelmingly positive reviews for its taste and convenience. Customers appreciate its authentic Brazilian flavor and the fact that it is naturally gluten-free. However, some reviews highlight concerns:
- Price: Some consumers feel the product is on the expensive side compared to traditional frozen snacks.
- Texture Variability: A few customers have reported inconsistency in texture, with some batches turning out denser than expected.
- Availability: Due to its popularity, Brazi Bites occasionally experiences stock shortages in some stores.
What’s Next for Brazi Bites?
Since its acquisition, Brazi Bites has continued to expand its product line, adding empanadas and new flavors to its cheese bread selection. The company remains a leader in the frozen snack category, with a strong retail presence in over 15,000 stores across the U.S. and Canada.
Conclusion
Brazi Bites’ Shark Tank journey is a textbook example of how a great product, the right investor, and strategic execution can turn a small business into a multi-million-dollar brand. With an estimated $40-$50 million acquisition, Lori Greiner walked away with a significant profit, and Brazi Bites continues to thrive under new ownership. It remains one of the most successful Shark Tank food products to date.
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TL;DR
Brazi Bites skyrocketed after Shark Tank, securing a deal with Lori Greiner. It was later acquired for an estimated $40-$50 million, making it one of the show’s biggest success stories.
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