Pretty Rugged, a Lifestyle Brand, was started by Tracy Slocum in 2017. As of September 2023, Pretty Rugged net worth is $2 Million and they’re pulling in a whopping $680,000 in annual revenue.

On October 21, 2022, they appeared on Season 11 of Shark Tank USA and made a deal with Robert Herjavec and Lori Greiner, for $200,000 for 25% equity. The final valuation was $800,000, down from the founder’s initial estimate of $2 Million.

Pretty Rugged is still in business as of 2023. Products are available on the website and Amazon.

Pretty Rugged Net Worth

Net worth$2 Million (Business valuation)
Annual Sales Revenue$680,000 (2022)
Lifetime sales$1.1 million (2022)
InvestorsRobert Herjavec and Lori Greine
FounderTracy Slocum
Employees10 to 40

Pretty Rugged Net Worth Timeline

Net Worth 2023$2 Million (Business valuation)
Net Worth 2022$1.5 Million
Net Worth 2021$1.2 Million
Net Worth 2020$1 Million
Net worth valuation in 2022 after appearing on Shark Tank  $800,000
Net worth valuation in 2022 before appearing on Shark Tank  $2 Million

Pretty Rugged Pitch on Shark Tank

Company namePretty Rugged
ProductLifestyle Brand
EpisodeSeason 14 Episode 05
FounderTracy Slocum
Asked for$200,000 for 10% equity
Final deal$200,000 for 25% equity
SharksRobert Herjavec and Lori Greiner
LocationLatham, New York, 12110, United States

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Pretty Rugged Founder

Pretty Rugged was founded by Tracy Slocum in 2022. The company have started this because Tracy Slocum needed a beautiful blanket to warm up while outside. Pretty Rugged’s founder, Tracy Slocum, has a net worth of USD 2 Million as of 2023.

Key accomplishments

2023Blankets have gained popularity among outdoor and adventure lovers in 2020
2020Pretty Rugged appeared on the shark tank


From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Pretty Rugged and its continued success.

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