Pretty Rugged, a Lifestyle Brand, was started by Tracy Slocum in 2017. As of September 2023, Pretty Rugged net worth is $2 Million and they’re pulling in a whopping $680,000 in annual revenue.
On October 21, 2022, they appeared on Season 11 of Shark Tank USA and made a deal with Robert Herjavec and Lori Greiner, for $200,000 for 25% equity. The final valuation was $800,000, down from the founder’s initial estimate of $2 Million.
Pretty Rugged is still in business as of 2023. Products are available on the website and Amazon.
Pretty Rugged Net Worth
| Net worth | $2 Million (Business valuation) |
| Annual Sales Revenue | $680,000 (2022) |
| Profits | – |
| Lifetime sales | $1.1 million (2022) |
| Investors | Robert Herjavec and Lori Greine |
| Founder | Tracy Slocum |
| Employees | 10 to 40 |
Pretty Rugged Net Worth Timeline
| Net Worth 2023 | $2 Million (Business valuation) |
| Net Worth 2022 | $1.5 Million |
| Net Worth 2021 | $1.2 Million |
| Net Worth 2020 | $1 Million |
| Net worth valuation in 2022 after appearing on Shark Tank | $800,000 |
| Net worth valuation in 2022 before appearing on Shark Tank | $2 Million |
Pretty Rugged Pitch on Shark Tank
| Company name | Pretty Rugged |
| Product | Lifestyle Brand |
| Episode | Season 14 Episode 05 |
| Founder | Tracy Slocum |
| Asked for | $200,000 for 10% equity |
| Final deal | $200,000 for 25% equity |
| Sharks | Robert Herjavec and Lori Greiner |
| Location | Latham, New York, 12110, United States |
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Pretty Rugged Founder
Pretty Rugged was founded by Tracy Slocum in 2022. The company have started this because Tracy Slocum needed a beautiful blanket to warm up while outside. Pretty Rugged’s founder, Tracy Slocum, has a net worth of USD 2 Million as of 2023.
Key accomplishments
| Year | Accomplishment |
| 2023 | Blankets have gained popularity among outdoor and adventure lovers in 2020 |
| 2020 | Pretty Rugged appeared on the shark tank |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Pretty Rugged and its continued success.