In 2025, Boarderie isn’t just another Shark Tank success story. It’s a gourmet gifting powerhouse.
What began as a pandemic pivot by Florida-based caterers has transformed into a nationwide sensation. The company now delivers chef-curated charcuterie boards that have graced Oprah’s Favorite Things list and even shattered Guinness World Records.
The Rise of Boarderie: A Pandemic Pivot Turned Gourmet Empire
Founded in 2020 by Aaron Menitoff and Rachel Solomon, Boarderie emerged from the challenges of the COVID-19 pandemic.
With traditional catering halted, they reimagined their business model to offer fully assembled, ready-to-ship charcuterie boards. Each board features artisan cheeses, cured meats, nuts, dried fruits, and chocolates, all served on an elegant acacia wood platter.
This innovative approach quickly gained traction and led to national recognition.
Inside the Tank: Boarderie’s Bold Pitch and Lori Greiner’s Investment
In Season 14, Episode 7 of Shark Tank, aired in November 2022, Menitoff and Solomon presented Boarderie to the Sharks. They asked for $300,000 in exchange for 5% equity.
Boarderie Pitch on Shark Tank
| Company name | Boarderie |
| Product | Fully arranged gourmet cheese and charcuterie boards |
| Episode | Season 14 Episode 07 |
| Founders | Rachel Solomon and Aaron Menitoff |
| Asked for | $300K for a 5% Equity |
| Final deal | $300K for a 9% Equity |
| Shark | Lori Greiner |
| Location | Palm Beach, Florida, Unites State. |
Their pitch highlighted the uniqueness of their product and the efficiency of their operations. While some Sharks expressed concerns over profit margins and scalability, Lori Greiner saw real potential.
“I love the presentation, the product, and the passion. I’m in for $300,000 for 13%,” said Lori Greiner during the pitch.
After negotiations, they agreed on $300,000 for 9% equity. The deal was sealed and set the stage for Boarderie’s breakout success.
If you were a Shark, would you have invested in Boarderie back in 2022?
What Changed After the Show? Shark Tank’s Impact on Boarderie
The Shark Tank appearance catapulted Boarderie into the spotlight. Sales surged by 1,000%, reaching over $70 million by the end of 2022.
They expanded their team to over 70 employees and partnered with ARC Clients to support developmentally disabled adults in the workforce. They also secured retail partnerships with Williams Sonoma and delivery platforms like DoorDash.
“We were overwhelmed by the response post-show. It validated our vision and opened doors we hadn’t imagined,” shared Rachel Solomon in an interview.
Boarderie’s commitment to excellence earned them a spot on Oprah’s Favorite Things list. They even set a Guinness World Record for creating the largest charcuterie board, weighing in at 769 pounds.
Boarderie Net Worth 2025
As of 2025, Boarderie’s estimated net worth is approximately $5 million. This figure is based on continued growth after their Shark Tank deal and a projected $60 million in annual revenue by the end of 2024.
Lori Greiner’s investment has clearly paid off. While her exact return isn’t public, the business trajectory points toward significant gains.
Lori Greiner’s Role in Boarderie’s Rise
Lori Greiner didn’t just write a check. She helped elevate Boarderie’s branding, sharpen their retail strategy, and opened doors for distribution.
Her influence has helped scale many successful Shark Tank ventures, including:
- Scrub Daddy: A smiley-faced sponge that became a cleaning sensation with over $200 million in sales.
- The Pizza Cupcake: A creative snack that combines pizza and cupcakes, now widely loved and rapidly growing.
- Drop Stop: A simple yet genius car gap filler that’s become a staple in millions of vehicles.
Lori’s ability to recognize market potential and drive retail partnerships made her the perfect fit for Boarderie.
RELATED: HOW MUCH LORI HAS EARNED FROM SHARK TANK?
Where Is Boarderie Heading in 2025 and Beyond?
Boarderie is setting the stage for international expansion and new product categories in the gourmet gifting space.
Customer reviews continue to praise the freshness, beauty, and convenience of their boards. Many say it’s the perfect gift that “wows” without any effort required.
In 2026, Boarderie plans to introduce seasonal themes, subscription options, and custom board builder tools for corporate gifting.
The founders are also exploring smart logistics upgrades to reduce delivery time and improve sustainability in packaging.
What’s Next for the Founders?
Aaron Menitoff and Rachel Solomon remain deeply involved in the business.
They’ve become spokespersons for entrepreneurship after COVID, often appearing in interviews to share how they turned a crisis into a national success story.
With strong leadership, a loyal customer base, and Shark backing, Boarderie’s future looks promising.
🔹 TL;DR (Too Long; Didn’t Read)
Boarderie Net Worth 2025: With an estimated value of $4.88M, Boarderie turned a Shark Tank deal into a booming gourmet empire.
FAQs
Is Boarderie still in business in 2025?
Yes, Boarderie is thriving in 2025, with projected revenues of $60 million and continued expansion in the gourmet gifting market.
Did Boarderie get a deal on Shark Tank?
Yes, Boarderie secured a deal with Lori Greiner for $300,000 in exchange for 9% equity.
Who owns Boarderie now?
Boarderie is still owned and operated by its founders, Aaron Menitoff and Rachel Solomon, along with their team.
Where can I buy Boarderie products?
Boarderie’s products are available on their official website, as well as through retail partners like Williams Sonoma and DoorDash.
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