Maree Machin founded Tractag in 2012 to create QR identification tags that help people and businesses track their valuables. She pitched her idea on Shark Tank Australia in 2017, seeking $200,000 for 10% equity.

Although she didn’t secure a deal, the appearance boosted Tractag’s visibility. Therefore, the company partnered with thnxtags and expanded to over 5,700 cities worldwide.

This article explores Tractag’s journey, from its Shark Tank experience to its impressive global growth, and highlights the innovative solutions it continues to offer.

Tractag Net Worth

Net worth$2 million (2025)
FounderMaree Machin
Employees<10

Tractag Pitch on Shark Tank

ProductA QR identification tag
EpisodeSeason 03 Episode 04
FounderMaree Machin
Asked for$200,000 for 10% equity
Company nameTractag
Final dealNo deal
SharkNo shark
LocationCoolum Beach, Queensland

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Tractag Founder

Maree Machin founded Tractag in 2012. Maree is a Business Development and Philanthropy expert with years of experience. She started her career as Director of Bukaji Consultants.

Currently, Maree is also serving as Manager, Philanthropy and Corporate Partnerships at Life without Barriers. Tractag’s founder Maree Machin’s net worth is unknown as of 2025.

Key accomplishments

YearAccomplishment
2017Tractag was featured on Shark Tag.
2023As of 2023, Tractag is available in over 5700 cities across the world. 

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Tractag and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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