Kate Johansson launched Koja in 2014 to create healthy, low-sugar snack bars as an alternative to processed foods. She presented her idea on Shark Tank Australia in 2015, but the deal fell through.

However, the show’s exposure boosted Koja’s sales, generating $200,000 in just one month. Therefore, the company expanded its reach and now supplies its products to over 800 stores across Australia.

We’re exploring Koja’s remarkable journey from a Shark Tank pitch to becoming a staple in the health food market, highlighting what’s next for this thriving business and how it continues to inspire health-conscious consumers.

Koja Net Worth

Net worth$76 million (2025)
Annual Sales Revenue$76 million
InvestorJohn McGrath
FounderKate Johansson
Employees<10

Koja Pitch on Shark Tank

Company nameKoja
ProductA healthy snack bar-making company
EpisodeSeason 01 Episode 12
FounderKate Johansson
Asked for$150,000 for 45% equity
Final deal$50,000 for a 45% Stake + $100k loan
SharkJohn McGrath
LocationHighhett, Victoria

Don’t miss these products from Season 01

Koja Founder

Kate Johansson founded Koja in 2014. Kate completed her bachelor’s degree in Entrepreneurship at RMIT University. She has previous experience working for the Finance and Accounts industries.

Kate’s first entrepreneurial venture was “The Next,” a virtual platform for young business owners. Koja’s founder, Kate Johansson’s net worth is $76 million as of 2025.

Key accomplishments

YearAccomplishment
2015Koja was featured on Shark Tank and secured a deal. 

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Koja and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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