Kate Johansson launched Koja in 2014 to create healthy, low-sugar snack bars as an alternative to processed foods. She presented her idea on Shark Tank Australia in 2015, but the deal fell through.
However, the show’s exposure boosted Koja’s sales, generating $200,000 in just one month. Therefore, the company expanded its reach and now supplies its products to over 800 stores across Australia.
We’re exploring Koja’s remarkable journey from a Shark Tank pitch to becoming a staple in the health food market, highlighting what’s next for this thriving business and how it continues to inspire health-conscious consumers.
Koja Net Worth
| Net worth | $76 million (2025) |
| Annual Sales Revenue | $76 million |
| Investor | John McGrath |
| Founder | Kate Johansson |
| Employees | <10 |
Koja Pitch on Shark Tank
| Company name | Koja |
| Product | A healthy snack bar-making company |
| Episode | Season 01 Episode 12 |
| Founder | Kate Johansson |
| Asked for | $150,000 for 45% equity |
| Final deal | $50,000 for a 45% Stake + $100k loan |
| Shark | John McGrath |
| Location | Highhett, Victoria |
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Koja Founder
Kate Johansson founded Koja in 2014. Kate completed her bachelor’s degree in Entrepreneurship at RMIT University. She has previous experience working for the Finance and Accounts industries.
Kate’s first entrepreneurial venture was “The Next,” a virtual platform for young business owners. Koja’s founder, Kate Johansson’s net worth is $76 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2015 | Koja was featured on Shark Tank and secured a deal. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Koja and its continued success.