Things 4 Bubs captured national attention when it appeared on Shark Tank Australia Season 4 in 2018. The business offered more than just baby products, it provided stay-at-home mothers an opportunity to earn by reselling wholesale baby gear in their communities.
With over 600 wholesale clients and consistent $1 million-plus annual revenue, it seemed poised for success.
The pitch even landed a deal on air with investor Andrew Banks. But by 2025, the business has gone silent, leaving fans wondering what went wrong.
This article explores the journey of Things 4 Bubs before, during, and after Shark Tank.
A Mission Led by Mothers and Driven by Purpose
Founder Caroline Africh launched Things 4 Bubs to fill a gap in the market while empowering mothers to work flexibly from home. Instead of traditional retail, she built a wholesale model that connected parents to communities.
Before appearing on Shark Tank, the business had already achieved impressive numbers, with $1 million in revenue for two consecutive years and a growing reputation in parenting circles.
Caroline wasn’t just selling products; she was building a movement around economic independence for caregivers. But as the years went on, the business seemed to lose its visibility.
By late 2019, Things 4 Bubs stopped posting on social media. Its official website went offline soon after. Caroline has not made any public updates, interviews, or launches since then.
What Happened on Shark Tank Australia
Caroline entered the Tank asking for $250,000 in exchange for 25% equity, valuing her company at $1 million. Her pitch was strong and focused on the social mission, customer base, and revenue growth.
All three of the following Sharks made offers:
- Andrew Banks: $250,000 for 30% equity
- Naomi Simson: Matched Banks’ offer but preferred to invest alone
- Steve Baxter: $250,000 for 20% equity, conditional on a 3x return in three years, or reduced equity to 5%
Caroline chose Andrew Banks, citing his calm energy and experience as the perfect match for scaling her company.
“It just felt right. Andrew’s calm energy and business background made him the best fit for where I wanted to go next.”
There is no public confirmation that the deal was finalized after filming. Like many Shark Tank offers, it may have fallen through during due diligence.
Things 4 Bubs Pitch on Shark Tank (Quick Info Card).
| Company name | Things 4 Bubs |
| Product | A wholesaling distribution business where stay-at-home mothers buy baby goods at wholesale prices |
| Episode | Season 04 Episode 10 |
| Founder | Caroline Africh |
| Asked for | $250,000 for 25% Stake |
| Final deal | $250,000 for 30% Stake |
| Shark | Andrew Banks |
| Location | New South Wales, Australia |
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What Changed After the Show
Things 4 Bubs had already achieved significant revenue before its Shark Tank appearance.
However, unlike many other businesses that see a post-show explosion in sales, there is no documented spike in traffic, social media engagement, or retail partnerships following the episode.
The company’s flagship product, the Baby Shusher, remained available through third-party retailers. But there is no sign of new product launches, international distribution, or major licensing deals after the show.
By 2019, the company stopped posting updates. No press interviews or Shark follow-ups occurred. It appears the brand quietly shut down without an official announcement.
“Things 4 Bubs had the numbers and the heart. But after the show, it just… disappeared. No updates, no follow-ups. It left a lot of us wondering.”
Why Things 4 Bubs Is No Longer Active in 2025
As of 2025, Things 4 Bubs is no longer in business. The website is inactive, and social media pages have remained untouched since 2019.
There is no evidence of a rebrand, acquisition, or relaunch. The founder has not appeared in any media to discuss the brand or its fate.
While the company had potential, the lack of follow-through suggests a combination of operational challenges or personal shifts. The quiet closure is disappointing for fans who believed in its mission.
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Did Andrew Banks Help Grow the Business
Andrew Banks is known for his smart investments and steady guidance. Caroline chose him over Naomi Simson and Steve Baxter because she saw him as the right partner for long-term growth.
But based on available information, it is not confirmed that the deal went through. Banks has not mentioned the brand in his portfolio or press appearances since.
Still, if the deal had closed, Things 4 Bubs would have joined a strong lineup of successful companies backed by Banks.
Synxsole
An orthotic insole company that expanded into major retail chains and global distribution.
Vegepod
A self-watering raised garden bed brand that grew into international markets with Banks’ strategic help.
Kisa Phone
A simplified mobile phone for seniors, supported by Banks through manufacturing and niche marketing.
Each of these businesses saw post-show growth thanks to Andrew Banks’ involvement. Sadly, Things 4 Bubs did not follow the same path.
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Frequently Asked Questions
Is Things 4 Bubs still in business in 2025?
No. Things 4 Bubs is no longer operating as of 2025. The website is offline, and there have been no updates since 2019.
Which Shark invested in Things 4 Bubs?
Andrew Banks offered $250,000 for 30% equity on the show. It is not publicly confirmed whether the deal was finalized after filming.
What happened to Caroline Africh?
Caroline Africh has not publicly launched any new ventures or appeared in the media since the business became inactive.
Was the Baby Shusher successful?
Yes. The Baby Shusher gained popularity and remains available through various third-party retailers, although not under the Things 4 Bubs brand.
TL;DR
Things 4 Bubs earned over $1M annually and secured a deal with Andrew Banks on Shark Tank. By 2025, the business had quietly shut down without official updates or relaunch.
