The Real Elf Net Worth 2023 Update (Before & After Shark Tank)

The Real Elf, “Elf-gram” personal holiday messages, was started by Tommy Holl in 2012. As of December 2023, The Real Elf net worth is $150,000. And they’re pulling in a whopping $1million  in annual revenue. 

In November 2021, they appeared on season 13 of Shark Tank USA and made a deal with Barbara Corcoran, for  $75,000 for 35% of equity. The final valuation was $214,285, down from the founder’s initial estimate of $500,000.

The Real Elf is still in business as of December, 2023. The company maintains excellent customer reviews on its website and social media platforms, showcasing customer satisfaction and positive brand perception.

The Real Elf Net Worth

Net worth$150,000 (2023)
Annual Sales Revenue$1 million (2023
ProfitsNot publicly available
Lifetime salesNot publicly available
InvestorBarbara Corcoran
FounderTommy Holl
EmployeesNot publicly available

The Real Elf Net Worth Timeline

Net Worth 2023$150,000
Net Worth 2022$150,000
Net worth valuation 2021 after appearing on Shark Tank  $214,285
Net worth valuation 2021 before appearing on Shark Tank  $500,000

The Real Elf Pitch on Shark Tank

Product“Elf-gram” personal holiday messages
EpisodeSeason 13 Episode 08
Founder Tommy Holl
Asked for$125,000 for 25% equity
Company nameThe Real Elf
Final deal$75,000  for 35%Equity
SharkBarbara Corcoran

Don’t miss these product from Season 13

The Real Elf Founder

The Real Elf was founded by Tommy Holl in 2012. Tommy studied journalism in college and pursued a career in various fields before launching The Real Elf. The Real Elf’s founder, Tommy Holl, has a net worth of $115,000 as of 2023.

Key accomplishments

2021Appeared on Shark Tank season 13 and Barbara Corcoran invested $75,000  for 35%Equity
2021The Real Elf receives awards for its innovative business model and positive impact on the community.
2022The Real Elf partners with other businesses and organizations, expanding its reach and promoting its services.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for The Real Elf and its continued success.

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