SoaPen, founded in 2015 by Amanat Anand and Shubham Issar. The trio appeared on Shark Tank in Season 13. They secured a $100,000 deal with Nirav Tolia for 10% equity, plus a $1 royalty per unit sold until repaid.
The company, which produces fun, soap-filled pens to encourage handwashing among kids, has since grown significantly. Their products are available on Amazon, and they have built a strong social media presence. As of 2024, SoaPen remains in business, with estimated revenue around $2 million and continued product development.
SoaPen Net Worth
| Estimated Net worth | $1 million (When appeared on Shark Tank) |
| Annual Sales Revenue | $2 million (2024) |
| Lifetime sales | Not available |
| Investors | Nirav Tolia and his Wife |
| Founders | Amanat Anand and Shubham Issarin |
| Employees | 10 employees |
SoaPen Pitch on Shark Tank
| Product | hand wash soap made for kids with pen design |
| Episode | Season 13 Episode 04 |
| Founders | Amanat Anand and Shubham Issar |
| Asked for | $100k for a 10% equity |
| Final deal | $100K for a 10% equity + a $1 royalty for every unit sold until $200K is paid |
| Company name | SoaPen |
| Sharks | Nirav Tolia and his Wife |
| Location | New York, United States |
Don’t miss these products from Season 13
SoaPen Founders
SoaPen was founded by Amanat Anand and Shubham Issar in 2015. Two women born in India, sharing the same Bachelor of Fine Arts (BFA) education, were both recognized in the 2017 Forbes 30 Under 30. SoaPen’s founders, Amanat Anand and Shubham Issar, have a net worth of 2 million USD as of 2024.
Key accomplishments
| Year | Accomplishment |
| 2021 | The company appeared on Shark Tank Season 13 and got the deal from Nirav Tolia and his Wife. |
| 2017 | They initiated their business through a Kickstarter campaign in October 2017, which successfully raised $28,460. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for SoaPen and its continued success.