TaDah! The falafel street wraps foods business was started by John Sorial in January 2011. As of September 2023, TaDah! net worth is $4 million and they’re pulling in a whopping $4 million in annual revenue. 

In October 2019, they appeared on season 11 of Shark Tank USA and made a deal with Daniel Lubetzky, for $500,000 for 25% of equity. The final valuation was $2 million, down from the founder’s initial estimate of $3 million.

In 2023, TaDah!  still appears in the business world The company’s products are now available in over 3,500 retail locations across the United States. TaDah! has also expanded its product line to include other frozen Middle Eastern foods, such as hummus and baba ghanoush. You can buy their products online from their official website.

TaDah! Net Worth

Net worth$4 million (2023)
Annual Sales Revenue$4 million (2023)
ProfitsNot publicly available
Lifetime salesNot publicly available
InvestorDaniel Lubetzky
FounderJohn Sorial
Employees50 employees

TaDah! Net Worth Timeline

Net Worth 2023$4 million 
Net Worth 2022$4 million
Net worth valuation 2019 after appearing on Shark Tank  $2 million
Net worth valuation 2019 before appearing on Shark Tank  $3 million

TaDah! Pitch on Shark Tank

Company nameTaDah!
ProductFalafel Street Wraps Foods
EpisodeSeason 11 Episode 01
FounderJohn Sorial
Asked for$300,000 for 10% equity
Final deal$500,000 for 25% equity
Shark / SharksDaniel Lubetzky
LocationFairfax, Virginia, United States

TaDah! Founder

TaDah! was founded by John Sorial in 2011. He is a food entrepreneur and a graduate of Johns Hopkins University. Before founding TaDah!, Sorial worked as a chemical engineer and later as a marketing executive. He is also a co-founder of the non-profit organization, FoodCorps. 

TaDah!’s founder, John Sorial, has a net worth of $1 million as of 2023.

Key accomplishments:

2019Appeared on Shark Tank season 11 and Daniel Lubetzky invested $500,000 for 25% equity 
2020TaDah!’s products were available in over 1,000 retail locations across the United States.
2022TaDah!’s products were available in over 3,500 retail locations across the United States.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for TaDah! and its continued success.

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