Jerry and Naomi Hancock created Sub Zero Ice Cream in 2004, using liquid nitrogen to flash-freeze ice cream right in front of customers. They pitched the idea on Shark Tank in 2013 but didn’t get a deal. However, the show gave their business major exposure.
Since then, Sub Zero has grown to over 50 locations across the U.S. In 2014, they earned a patent for their unique freezing process, helping them stand out in the dessert industry.
As of 2024, Sub Zero Ice Cream earns about $15 million annually and continues to thrive as a fun, innovative ice cream brand loved by families everywhere.
SubZero Ice Cream Net Worth
Estimated Net worth | $15 million (2025) |
Annual Sales Revenue | $15 million (2024) |
Profits | – |
Lifetime sales | $2 million (2012) |
Investor | – |
Founders | Jerry Hancock and Naomi Hancock |
Employees | <25 |
SubZero Ice Cream Pitch on Shark Tank
Company name | SubZero Ice Cream |
Product | Flash-frozen liquid nitrogen ice cream |
Episode | Season 04 Episode 13 |
Founders | Jerry Hancock and Naomi Hancock |
Asked for | $300,000 for 12% equity |
Final deal | No deal |
Shark | No shark |
Location | Provo, Utah |
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SubZero Ice Cream Founders
SubZero Ice Cream founders, Jerry Hancock and Naomi Hancock’s net worth is unavailable. However, the company’s net worth as of 2025 is $15 million. One of the main worth of Jerry Hancock and Naomi Hancock is SubZero Ice Cream. Therefore Jerry and Naomi Hancock should have combined net worth of around 15 million USD as of 2025.
Key accomplishments
Year | Accomplishment |
2013 | SubZero Ice Cream appeared on Shark Tank |
2024 | Currently, the company has over 34 franchises |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for SubZero Ice Cream and its continued success.