Stashed Products Net Worth: How a Clever Bike Storage Idea Turned into a Global Success After Dragons’ Den
Stashed Products is now estimated to be worth over £1.5M, following £2M in sales and global expansion in 2025.
If you have ever tripped over a bike in a crowded garage or struggled to make space for cycling gear at home, you are not alone. That is exactly the problem Stashed Products set out to solve. They created a sleek, ceiling-mounted system that turns bike clutter into organized storage.
Their product, SpaceRail, allows users to hang bikes on a rail that slides and rotates. It saves space and makes access easier. In February 2025, founder Elliot Tanner pitched the idea on Dragons’ Den UK. He secured a £100,000 investment from Touker Suleyman for a 7% stake, valuing the company at £1.43 million.
Just months later, the business is experiencing rapid growth. This includes a major move into the U.S. market. So, what is Stashed Products’ net worth today? Let’s take a closer look.
What is Stashed Products’ Net Worth?
As of now, the exact net worth of Stashed Products has not been publicly disclosed. However, we do have strong indicators that offer a good estimate.
During their Dragons’ Den appearance in February 2025, the company was valued at £1.43 million. Since then, they have reported £2 million in sales. About 80% of that revenue comes from exports to 35 countries.
They are also preparing to launch in the U.S. retail market in spring 2025. This move could further boost their value significantly. While the exact figure remains unknown, it is reasonable to estimate that the company’s current valuation is higher than the one presented on the show.
How Stashed Products Started
Elliot Tanner founded Stashed Products in 2021 with a clear mission. He wanted to solve the everyday frustration of poor bike storage.
As a cyclist himself, he understood the challenge of fitting bikes into limited spaces without causing damage. This problem led to the development of SpaceRail. It is a ceiling-mounted storage system that allows bikes to glide along a rail and rotate into position.
The design makes it possible to store multiple bikes compactly. At the same time, it keeps them easily accessible.
Before appearing on Dragons’ Den, the company had already gained traction. A viral Instagram video in 2022 helped increase awareness. The team continued to improve the product through customer feedback and testing.
Journey on Dragons’ Den
In Season 22, Episode 8 of Dragons’ Den, which aired in February 2025, Elliot Tanner pitched the SpaceRail system. He asked for £100,000 in exchange for 7% of the business. His presentation impressed the Dragons, and four of them made offers.
Even those who did not invest, such as Peter Jones and Emma Grede, praised the product. Emma Grede mentioned that she would purchase one immediately.
Elliot accepted an offer from Touker Suleyman. The agreement was £100,000 for a 7% equity stake. That stake will drop to 4% once the investment is repaid.
Despite concerns about a general slump in the cycling market, Touker saw strong potential in bike accessories like SpaceRail. This was especially true given its premium pricing and growing demand.
What Happened After Dragons’ Den?
Following their appearance on the show, Stashed Products saw significant growth.
They reported £2 million in total sales. A remarkable 80% of those sales came from international markets across 35 countries. This global demand has become a major part of their strategy.
In December 2024, they announced plans to enter the U.S. retail market in spring 2025. This is a major step that opens the door to a much larger customer base.
In addition to their sales growth, the company received a £25,000 grant from Powys County Council in 2024. This funding was used to improve their manufacturing facility. They installed mezzanine flooring, additional workstations, and a dedicated retail suite.
Their official website now highlights their Dragons’ Den appearance. It also offers a full range of SpaceRail products, including accessories and bundle kits. They provide worldwide shipping and a five-year warranty, reflecting their confidence in quality.
Revenue Streams and Business Model
Stashed Products operates through a well-structured and diverse business model.
Their primary revenue comes from direct-to-consumer e-commerce sales through their website. Customers can purchase the SpaceRail system along with various add-ons and accessories.
International sales play a key role in their revenue. Exports account for the majority of their current income. The upcoming U.S. launch is expected to enhance their market reach even further.
While they do not currently use a subscription model, the potential for repeat purchases through accessories makes this a viable option. Their products are sold at premium price points. This supports healthy profit margins.
Challenges and Success Factors
Like many companies in the cycling industry, Stashed Products faced challenges in 2024. That was a year when UK bike sales reached their lowest point in nearly four decades.
However, by focusing on bike storage rather than bike sales, they found a niche with fewer competitors and growing demand. The SpaceRail system appeals to both individual cyclists and professional users such as workshops and demo fleets.
Several key factors have supported their success. These include the investment and mentorship from Touker Suleyman, strong branding, local government support, and a clear global expansion strategy.
Conclusion
Stashed Products is a great example of how a smart, practical solution can turn a common problem into a thriving business. From a cluttered garage to a streamlined storage system, Elliot Tanner’s vision has connected with cyclists around the world.
Although the company’s exact net worth is unknown, the combination of strong sales, international expansion, and U.S. market entry suggests it is now worth significantly more than its Dragons’ Den valuation of £1.43 million.
With a focus on innovation and global reach, Stashed Products is well-positioned for future success. If you have ever struggled to find space for your bike, the SpaceRail might be just what you need.
Would you use a SpaceRail in your garage? Share your thoughts and check out more success stories from Dragons’ Den entrepreneurs.
