It’s Friday night, and you’re ready for a snack. But this time, instead of grabbing a regular bag of crisps, you reach for a tub of Spudos. This is a DIY crisp kit that lets you choose your flavor, skip the waste, and feel good about snacking. It might sound futuristic, but it’s real. And it’s changing the crisp game one shake at a time.
Spudos is a UK-based brand that offers unseasoned, eco-friendly crisps. Customers can flavor them at home using sachets or shaker bottles. The business gained national attention during Dragons’ Den Season 22, Episode 6. It aired on February 13, 2025. Founders Del Currie and Chris Neal pitched their sustainable snack idea. They secured a £50,000 investment from Peter Jones and Deborah Meaden in exchange for 25 percent of the company.
So, what is Spudos’ net worth now? And where is the brand heading next? Let’s take a closer look.
What Is Spudos’ Net Worth?
As of April 2025, Spudos has an estimated post-investment valuation of around £400,000. This figure is based on the Dragons’ Den deal. The founders gave up 25 percent of the company for a £50,000 investment. Each Dragon contributed £25,000.
This means the pre-investment (or pre-money) valuation was approximately £300,000. The post-investment (post-money) valuation was £400,000. While Spudos has not publicly disclosed its exact net worth, this estimate offers a strong idea of the company’s value at the time.
Considering the brand’s growing visibility and sales through Amazon and their website, the company’s value is likely increasing.
How Spudos Started
Spudos was founded by Del Currie and Chris Neal. They are two entrepreneurs with a shared passion for sustainable living and smarter snacking.
Their idea was simple. Most crisps are heavily flavored, over-packaged, and not environmentally friendly. They wondered if they could offer plain crisps that people could season themselves. This would reduce waste and allow for flavor flexibility. It would also support sustainable farming.
Before Dragons’ Den, Spudos had an online presence and a growing audience. However, they needed investment and expert guidance to take the brand further.
Journey on Dragons’ Den
On February 13, 2025, Del appeared on Dragons’ Den to pitch his eco-conscious crisp brand.
They introduced their product as a greener alternative to traditional crisps. The crisps are grown using solar energy and packaged in compostable materials. Customers add their own flavor using a variety of seasonings. These include Salt & Vinegar, Southern Fried Chicken, Nooch & Onion, and Nduja & Honey.
The Dragons were impressed by the environmental mission and interactive experience. Peter Jones and Deborah Meaden decided to invest £50,000 for 25 percent equity. Each investor took a 12.5 percent stake.
The pitch brought in funding. It also gave Spudos a big boost in visibility across the UK.
What Happened After Dragons’ Den?
After the show, Spudos continued to grow its product line and refine its brand message.
One of their bestsellers is the “Dragons’ Den Bundle.” This 1-kilogram crisp kit includes a refillable tub, eight flavor sachets, and shake bags. It is priced at £22.99 on their official website. The same kit is available on Amazon for £18.99.
Spudos also expanded its flavor options and packaging formats. They now offer 65-gram and 210-gram shaker bottles. These are made from 30 percent recycled plastic. They also offer paper sachets as plastic-free alternatives for seasoning. The compostable packaging breaks down in just 45 days.
In March 2025, The Standard published a positive review of Spudos. It confirmed the product’s availability and performance. This showed that the brand is still actively operating and fulfilling orders.
Co-founder Del Currie works 60 to 70 hours per week. He also runs other ventures, including a digital agency, an app, and a London pub. His experience adds strength and flexibility to Spudos’ operations.
Revenue Streams and Business Model
Spudos currently operates through a direct-to-consumer model. Customers can buy products on their website and on Amazon UK.
The company focuses on eco-friendly kits and refills. This encourages customers to reuse packaging and reduce waste. Their emphasis on sustainability and customization helps them stand out.
Spudos has not yet announced retail partnerships. Moving into physical stores could be a smart next step, especially with support from the Dragons.
Challenges and Success Factors
Spudos competes in a tough market dominated by brands like Walkers and Pringles. The UK crisp market is worth about £3.2 billion as of 2024.
Spudos has found a unique place by offering customizable flavors and eco-friendly packaging. Their Dragons’ Den appearance helped build trust and awareness.
Their success is driven by a strong environmental message and a fun, flexible product. Support from experienced investors also plays a key role.
Challenges include scaling production, entering retail stores, and keeping quality high as they grow.
Conclusion
Spudos is not just another snack brand. It represents a new approach to snacking, sustainability, and personal choice.
Since securing a £50,000 investment from Peter Jones and Deborah Meaden, the company has grown steadily. While their exact net worth is not known, the estimated £400,000 valuation offers a solid picture of their progress.
With more innovation, rising demand for green products, and smart guidance, Spudos looks set for a bright future.
Would you try DIY crisps like Spudos? Share your thoughts, and check out more Dragons’ Den success stories on our blog.
