Traveling with a baby can be a logistical nightmare. From strollers to travel cots, the list of essential gear is long. Carrying all of it through airports or on long journeys is anything but easy.
That is exactly the problem Hayley Hanigan set out to solve with Tiny Explorers. It is a baby equipment rental service created to make traveling with young children more convenient and eco-friendly.
Tiny Explorers appeared on Dragons’ Den in February 2025. Hayley pitched her growing business to the Dragons. Her practical and sustainable idea impressed investors Sara Davies and Touker Suleyman. Together, they offered £50,000 in exchange for 20 percent equity. The investment was made to expand operations and improve the customer experience. It marked a significant turning point for the company.
So what is Tiny Explorers’ net worth today? And what has happened since the show aired? Let’s take a closer look.
What is Tiny Explorers’ Net Worth?
As of April 2025, the current net worth of Tiny Explorers has not been publicly disclosed. However, we can estimate a reasonable range based on the deal made on Dragons’ Den.
Sara Davies and Touker Suleyman invested £50,000 for a 20 percent stake in the company. This indicated a post-money valuation of £250,000. It also showed a pre-money valuation of £500,000. These figures give us an idea of how the Dragons valued the business at the time of the investment.
Since launching in 2022, Tiny Explorers has generated over £300,000 in revenue. This early growth signals strong market interest. While net worth (total assets minus liabilities) cannot be confirmed without financial statements, it is likely within the range of £200,000 to £500,000. That estimate is based on current revenue and the Dragons’ confidence in the business.
How Tiny Explorers Started
Tiny Explorers was founded in 2022 by Hayley Hanigan, a mother of four from Orpington. After experiencing the hassle of traveling with bulky baby equipment, Hayley saw an opportunity to offer parents a better solution.
She launched a rental service for baby gear. This included items like strollers, high chairs, and travel cots. Her mission was to provide families with a convenient and eco-friendly alternative. This option helped parents avoid buying baby gear they might only use a few times.
During its early days, the business gained traction through social media and direct bookings. By 2025, Tiny Explorers had already brought in over £300,000 in revenue. This demonstrated clear demand for this kind of service.
Journey on Dragons’ Den
Tiny Explorers appeared on Season 22, Episode 8 of Dragons’ Den. The episode aired on February 13, 2025.
Hayley entered the Den seeking £50,000 in exchange for 10 percent equity. Her goal was to scale operations and invest in marketing. She also wanted to automate customer systems to improve efficiency.
Her pitch resonated with Sara Davies, who connected with Hayley’s story as a fellow parent. Touker Suleyman also saw potential in the business. He has a background in baby products and retail.
Both investors agreed to contribute £25,000 each. In return, they received 10 percent equity apiece.
Sara said, “As a fellow parent, I immediately connected with Hayley’s story and the practical need she’s addressing.” Touker added, “Tiny Explorers is bringing a much-needed sustainable approach to the market.”
What Happened After Dragons’ Den?
Since the show aired, there have been no major public updates about Tiny Explorers. However, there are signs that progress is being made behind the scenes.
Hayley was invited to attend a business retreat hosted by Sara Davies. She joined other founders in Sara’s investment portfolio. Hayley described it as “a lovely community to be part of.” This shows she is still actively involved with her investors.
The £50,000 investment is intended to fund several key initiatives. These include marketing campaigns to raise awareness. It also covers the expansion of office and warehouse space. The funds will support the automation of booking and delivery systems. These upgrades are meant to improve the customer experience.
There are also plans to hire local mothers. The company wants to offer flexible job opportunities. These roles align with its family-friendly values.
Revenue Streams and Business Model
Tiny Explorers uses a rental-based model. This provides recurring income from short-term bookings. Here is how the business generates revenue:
E-commerce Platform
Customers can browse and rent baby gear directly through the Tiny Explorers website. The service includes delivery and collection. This makes the process simple and efficient.
Retail Partnerships (Potential)
While no official partnerships have been announced, the brand’s appearance on Dragons’ Den could lead to new opportunities. These may include collaborations with retailers or licensing agreements. This is especially likely with Touker Suleyman’s network.
Geographic Reach
Tiny Explorers currently operates within the UK. However, it has potential for future expansion into other markets. Tourist-heavy regions where demand for rental baby gear is high could be ideal targets.
Challenges and Success Factors
Scaling a rental business presents unique challenges. Inventory management, logistics, and customer service must all run smoothly. These areas become especially important as demand increases.
Despite these challenges, Tiny Explorers has several strengths working in its favor. These include clear market demand and a sustainable mission. The company also benefits from strong investor backing.
The support and mentorship from Sara Davies and Touker Suleyman could play a critical role in helping the company grow efficiently.
Conclusion
Tiny Explorers has made impressive progress since it was founded in 2022. The company secured a £50,000 investment on Dragons’ Den in February 2025. This valued it at £250,000 post-investment.
With more than £300,000 in revenue and a practical solution to a common parenting problem, the business is well-positioned for future growth.
Although the company’s current net worth has not been made public, it is likely in the range of £200,000 to £500,000. That estimate is based on performance so far.
The future looks promising, especially with ongoing support from its Dragons and plans to scale operations further.
Are you curious about what other family-focused startups have pitched on Dragons’ Den? Let us know which ones you’d like to read about next!
