In 2025, Sseko Designs stands as a beacon of ethical fashion, boasting an estimated annual revenue of $20 million. This remarkable achievement traces back to a pivotal moment in 2015 when founders Liz and Ben Bohannon faced rejection on Shark Tank. Their unwavering commitment to empowering women in Uganda through education and employment has transformed Sseko into a globally recognized brand.
From Uganda to Global Recognition: Sseko’s Inspiring Journey
Sseko Designs is not just a fashion brand; it’s a movement. Founded in 2009 by Liz and Ben Bohannon, the company began with a mission to provide employment opportunities to women in Uganda, enabling them to earn money for college tuition. Their innovative approach combined fashion with social impact, creating handcrafted sandals with interchangeable straps, allowing for multiple styles with a single pair.
Their appearance on Shark Tank Season 6, Episode 19, in 2015, brought their mission to a national audience. Although they left without a deal, the exposure was invaluable. The company’s website experienced a 500-fold increase in traffic, and sales surged by 1,000% in February following the episode’s airing.
The Shark Tank Pitch: A Mission-Driven Proposal
During their Shark Tank pitch, Liz and Ben sought $300,000 in exchange for 10% equity in Sseko Designs, valuing the company at $3 million. They showcased their unique sandals and shared heartfelt stories of the Ugandan women whose lives were transformed through their work-study program.
Despite the compelling mission, the Sharks expressed concerns about profitability and scalability. Kevin O’Leary offered $300,000 for 50% equity, which the Bohannons declined. Ultimately, they left the Tank without securing a deal.
“We believe in the power of purpose-driven business. Even without a Shark, we knew our mission would find its way.”
Sseko Design Shark Tank Pitch Summary
| Company name | Sseko Designs |
| Product | Handcrafted sandals |
| Episode | Season 06 Episode 19 |
| Founders | Liz Bohannon and Ben Bohannon |
| Asked for | $300,000 for 10% equity |
| Final deal | No deal |
| Shark | No shark |
| Location | Portland, Oregon |
If you were a Shark, would you have invested in Sseko Designs back in 2015?
Post-Shark Tank: Exponential Growth and Impact
The exposure from Shark Tank proved to be a catalyst for Sseko Designs. The immediate spike in website traffic and sales validated their business model. Over the years, the company expanded its product line to include handbags, jewelry, apparel, and home goods. They also established partnerships with artisans in Ethiopia, Kenya, and India, broadening their social impact.
In 2022, Sseko Designs merged with Noonday Collection, creating one of the world’s largest fair-trade fashion brands powered by social selling. Liz Bohannon now serves as the Chief Growth Officer at Noonday Collection, continuing her mission to empower women globally.
“Merging with Noonday Collection allowed us to amplify our impact and reach more women around the world.”
Sseko Designs Net Worth 2025
As of 2025, Sseko Designs has achieved an estimated annual revenue of $20 million. This growth is attributed to their expanded product offerings, international partnerships, and the successful merger with Noonday Collection. The company’s commitment to social impact continues to resonate with consumers, solidifying its position in the ethical fashion industry.
Looking Ahead: The Future of Sseko Designs
Sseko Designs remains committed to its mission of empowering women through education and employment. With the backing of Noonday Collection, the company plans to further expand its product lines and artisan partnerships. Liz Bohannon continues to be a prominent voice in purpose-driven entrepreneurship, inspiring others to build businesses that make a difference.
FAQs
Is Sseko Designs still in business in 2025?
Yes, Sseko Designs is active and thriving in 2025, with an estimated annual revenue of $20 million.
Did Sseko Designs get a deal on Shark Tank?
No, Sseko Designs did not secure a deal on Shark Tank. However, the exposure significantly boosted their sales and brand recognition.
Who owns Sseko Designs now?
Sseko Designs merged with Noonday Collection in 2022. Liz Bohannon serves as the Chief Growth Officer at Noonday Collection.
Where can I buy Sseko Designs products?
Sseko Designs products are available through Noonday Collection’s website and various social-selling ambassadors.
TL;DR (Too Long; Didn’t Read)
Sseko Designs’ Net Worth in 2025 is estimated at $20 million. Despite no Shark Tank deal, their ethical fashion mission soared.
