SockTABS, created by Tracie and Glen Burress, appeared on Shark Tank in 2015 to solve the common problem of lost socks. They secured a $50,000 deal from Daymond John for 30% equity, which helped the company expand into stores like Bed Bath & Beyond and feature on HSN.
As of 2022, SockTABS generates approximately $1 million in annual revenue and has a net worth of $1.1 million. The business continues to thrive, selling its innovative sock organizers online through its website and Amazon, while maintaining its mission of keeping laundry stress-free and organized for families everywhere.
SockTABS Net Worth
| Estimated Net worth | $1.1 million (2025) |
| Annual Sales Revenue | $1 million |
| Lifetime sales | $4 million (2024) |
| Investor | Daymond John |
| Founders | Tracie Burress and Glen Burress |
| Employees | 1-25 employees |
SockTABS Pitch on Shark Tank
| Company name | SockTABS |
| Product | Tabs that keep socks together |
| Episode | Season 07 Episode 09 |
| Founders | Tracie Burress and Glen Burress |
| Asked for | $50,000 for 20% equity |
| Final deal | $50,000 for 30% equity |
| Shark | Daymond John |
| Location | Rockford, Illinois, USA |
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SockTABS Founders
SockTABS was founded by Tracie Burress and Glen Burress in 2014. They’re a married couple. Glen is a pediatric gastroenterologist and an assistant professor of pediatrics at the University of Illinois Medical School.
Tracie, a pharmaceutical sales representative, began working on SockTabs in 2014 after experiencing a brain aneurysm and undergoing an 11-hour brain surgery. SockTABS’s founders, Tracie Burress and Glen Burress, have a net worth of USD 1 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2015 | The company appeared on Shark Tank Season 07 and got the deal from Daymond John |
| 2021 | At the end of 2021, they acquired additional stock. |
| 2022 | As of August, 2022, they are up and running with around $1 million in annual revenue. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for SockTABS and its continued success.