Jeff Popp and Casey Lorenzen founded CO.ALITION to create smart backpacks with built-in power supplies and hard drives.
They pitched their innovative products on Shark Tank Season 7 but did not secure a deal. Despite initial success and placement in REI stores, both CO.ALITION and their original brand, MHM, ceased operations in 2017 for unspecified reasons.
As of 2024, CO.ALITION remains closed, with no recent acquisitions or investments reported.
Co.ALITION Net Worth
| Estimated Net worth | $1 million (2016) Business Valuation |
| Annual Sales Revenue | $1.4 million (2016) |
| Lifetime sales | Not available |
| Investor | None |
| Founders | Jeff Popp and Casey Lorenzen |
| Employees | Not available |
Co.ALITION Pitch on Shark Tank
| Company name | Co.ALITION |
| Product | A durable, water-resistant backpack with a charging station for laptops and other electronics. |
| Episode | Season 07 Episode 15 |
| Founders | Jeff Popp and Casey Lorenzen |
| Asked for | $200,000 for 20% equity |
| Final deal | No deal |
| Shark | No shark |
| Location | Denver, Colorado |
Don’t miss these products from Season 7
Co.ALITION Founders
Jeff Popp and Casey Lorenzen founded Co.ALITION in 2012. Jeff graduated from the University of Colorado Boulder. Jeff was fond of becoming an entrepreneur from a young age. He started his first own business in 2009. Jeff is currently the CEO of Kokopelli Packraft. Casey Lorenzen, the co-founder, graduated from the University of Northern Colorado. He was Vice President and the Brand Director for MHM. He is currently a Global Photography Lead. Co.ALITION’s founders, Jeff Popp and Casey Lorenzen’s, net worth is unknown as of 2024, since business is no longer active.
Key accomplishments
| Year | Accomplishment |
| 2016 | Co.ALITION was featured on Shark Tank. |
Conclusion
Some companies that appear on the show have not achieved great success, and the Co.ALITION was one of them. Sometimes businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, Co.ALITION went out of business in 2017. And the product is no longer available in the market.