Controlled Chaos Net Worth 2023 Update (Before & After Shark Tank)


Controlled Chaos is a curl-defining creme for curly, frizzy, and wavy hair. This was invented by Alanna York and Maureen Emerson in 2009. As of November 2023, Controlled Chaos’s net worth is $1.5 million. They’re pulling in a whopping $3.5 million in annual revenue. 

In January 2016, they appeared on Season 07 of Shark Tank USA and made a deal with Lori Greiner, for $60,000 for 50% of equity. The final valuation was $120,000, down from the founder’s initial estimate of $250,000.

The deal Controlled Chaos made with Lori did not finalize. Nevertheless, the show gave exposure to the business. As of November 2023, Controlled Chaos is still active in business. You can purchase their products through the company website and Amazon.

Controlled Chaos Net Worth

Net worth$1.5 million (2023)
Annual Sales Revenue$3.5 million (2022)
Lifetime sales
InvestorLori Greiner
FoundersAlanna York and Maureen Emerson

Controlled Chaos Net Worth Timeline

Net Worth 2023$1.5 million
Net Worth 2022$1.5 million
Net worth valuation in 2016 after appearing on Shark Tank  $120,000
Net worth valuation in 2016 before appearing on Shark Tank  $250,000

Controlled Chaos Pitch on Shark Tank

Company nameControlled Chaos
ProductA curl-defining creme for curly, frizzy, and wavy hair
EpisodeSeason 07 Episode 13
FoundersAlanna York and Maureen Emerson
Asked for$50,000 for 20% equity
Final deal$60,000 for 50% equity
SharkLori Greiner
LocationPortland, Maine

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Controlled Chaos Founders

Alanna York and Maureen Emerson founded Controlled Chaos in 2009. Alanna and Maureen are hair stylists and business partners. Many females with curly hair struggle to maintain healthy curls. Having curly hair, Alanna had the same issue. Therefore, she wanted to build a hair care line specifically for curly hair. Controlled Chaos’s founders, Alanna York and Maureen Emerson, have a net worth of 1.5 Million USD as of 2023.

Key accomplishments

2012Controlled Chaos initially launched their hair products under the name ‘Use Me!’ at the Chicago International Beauty Show 
2016Controlled Chaos was featured on Shark Tank and won  a deal


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Controlled Chaos and its continued success.