BetterBack Net Worth 2023 Update (Before & After Shark Tank)


BetterBack, a Posture correction device for any chair, was started by Katherine Krug. The company launch date is unknown. As of November 2023, BetterBack net worth is $10 Million and they’re pulling in a whopping $5 Million in annual revenue.

On February 26, 2016, they appeared on Season 7 of Shark Tank USA and made a deal with Lori Greiner, for $750,000 for 8% equity. The final valuation was $9.37 Million, down from the founder’s initial estimate of $10 Million.

BetterBack is helping people to get a perfect posture and preventing back pain as a leading device in the market. BetterBack is still in business. The device is available on the official website and on Amazon.

BetterBack Net Worth

Net worth$10 Million
Annual Sales Revenue$5 Million
Lifetime sales
InvestorLori Greiner
FounderKatherine Krug

BetterBack Net Worth Timeline

Net Worth 2023$10 Million
Net Worth 2022$8 Million
Net Worth 2021$6 Million
Net Worth 2020$4 Million
Net worth valuation in 2016 after appearing on Shark Tank  $9.37 Million
Net worth valuation in 2016 before appearing on Shark Tank  $10 Million

BetterBack Pitch on Shark Tank

Company nameBetterBack
ProductPosture correction device for any chair
EpisodeSeason 07 Episode 20
FounderKatherine Krug
Asked for$750,000 for 7.5% equity
Final deal$750,000 loan at 7.5% interest and 8% equity
SharkLori Greiner
LocationSan Francisco, California, United States

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BetterBack Founder

BetterBack was founded by Katherine Krug. The company launch date is unknown. Krug is an entrepreneur. She is the first woman to break $1M on Kickstarter on the program. BetterBack’s founder, Katherine Krug, has a net worth of USD 7.3 million as of 2023.

Key accomplishments

2023BetterBack now has strategic partnerships with Amazon, and is available in over 10,000 locations
2016BetterBack appeared on Shark Tank


From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for BetterBack and its continued success.

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