BetterBack, a Posture correction device for any chair, was started by Katherine Krug. The company launch date is unknown. As of November 2023, BetterBack net worth is $10 Million and they’re pulling in a whopping $5 Million in annual revenue.
On February 26, 2016, they appeared on Season 7 of Shark Tank USA and made a deal with Lori Greiner, for $750,000 for 8% equity. The final valuation was $9.37 Million, down from the founder’s initial estimate of $10 Million.
BetterBack is helping people to get a perfect posture and preventing back pain as a leading device in the market. BetterBack is still in business. The device is available on the official website and on Amazon.
BetterBack Net Worth
| Net worth | $10 Million |
| Annual Sales Revenue | $5 Million |
| Profits | – |
| Lifetime sales | – |
| Investor | Lori Greiner |
| Founder | Katherine Krug |
| Employees | – |
BetterBack Net Worth Timeline
| Net Worth 2023 | $10 Million |
| Net Worth 2022 | $8 Million |
| Net Worth 2021 | $6 Million |
| Net Worth 2020 | $4 Million |
| Net worth valuation in 2016 after appearing on Shark Tank | $9.37 Million |
| Net worth valuation in 2016 before appearing on Shark Tank | $10 Million |
BetterBack Pitch on Shark Tank
| Company name | BetterBack |
| Product | Posture correction device for any chair |
| Episode | Season 07 Episode 20 |
| Founder | Katherine Krug |
| Asked for | $750,000 for 7.5% equity |
| Final deal | $750,000 loan at 7.5% interest and 8% equity |
| Shark | Lori Greiner |
| Location | San Francisco, California, United States |
Don’t miss these products from Season 7
BetterBack Founder
BetterBack was founded by Katherine Krug. The company launch date is unknown. Krug is an entrepreneur. She is the first woman to break $1M on Kickstarter on the program. BetterBack’s founder, Katherine Krug, has a net worth of USD 7.3 million as of 2023.
Key accomplishments
| Year | Accomplishment |
| 2023 | BetterBack now has strategic partnerships with Amazon, and is available in over 10,000 locations |
| 2016 | BetterBack appeared on Shark Tank |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for BetterBack and its continued success.
