In 2014, Brett and Stephanie Parker pitched their innovative baby swaddle, the Zipadee-Zip, on Shark Tank. They secured a $200,000 offer from Daymond John for 20% equity, but the deal was never finalized. Despite this, the company thrived, reaching $4 million in revenue by 2015.
Today, Sleeping Baby is a success story, with an estimated net worth of $15 million and annual revenues of $5 million.
The business continues to grow, selling its products on its official website and Amazon, while helping babies and parents enjoy better sleep with its cozy and practical designs.
Sleeping Baby Net Worth
| Net worth | $10 million (2025) |
| Annual Sales Revenue | $5 million |
| Lifetime sales | $1 million when appeared Shark Tank |
| Investor | Daymond John |
| Founders | Brett Parker and Stephanie Parker |
| Employees | 1-10 employees |
Sleeping Baby Pitch on Shark Tank
| Company name | Sleeping Baby |
| Product | Baby Clothing product |
| Episode | Season 06 Episode 01 |
| Founders | Brett Parker and Stephanie Parker |
| Asked for | $200,000 for 10% equity |
| Final deal | $200,000 for 20% equity |
| Shark | Daymond John |
| Location | Texas, USA |
Don’t miss these product from Season 06
Sleeping Baby Founders
Brett Parker and Stephanie Parker founded Sleeping Baby. Brett and Stephanie Parker are husband and wife.
They needed a solution for their baby’s sleep troubles when she started rolling over and escaping her swaddle. Sleeping Baby’s founders, Brett Parker and Stephanie Parker, have a net worth of 10 million USD as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2014 | The company appeared on Shark Tank Season 06 and got the deal from Daymond John |
| 2018 | Best baby sleeping Product |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Sleeping Baby and its continued success.