Balm Chicky Net Worth Update: Target Win, Then Shutdown
Elizabeth Moskow and Abby Schwalb left Shark Tank Season 6 with no deal — then put Balm Chicky in 378 Target stores nationwide. The brand later shut down. Here is the full net worth update.
TL;DRBalm Chicky Balm Balm was a shareable lip balm brand built around a patented dual-ended Friend End tube, founded by Elizabeth Moskow and Abby Schwalb with retro-inspired flavors and bold packaging. On Shark Tank USA Season 6 they asked $75,000 for 20% equity with only about $17,000 in lifetime sales and placement in roughly 60 stores; all five sharks declined, with Mark Cuban criticizing the adult-themed packaging and Kevin O’Leary dismissing the lip balm category. No deal closed. Despite rejection, the founders secured nationwide Target distribution in roughly 378 stores, then shuttered the company after struggling to scale production and repeat purchases in a saturated market. The business is defunct with no operating enterprise value; Moskow later worked in food innovation and Schwalb in event management.
Quick answer: Balm Chicky Balm Balm is out of business. Founders Elizabeth Moskow and Abby Schwalb pitched on Shark Tank Season 6, asking $75,000 for 20%. Every shark passed — no deal. They still landed in 378 Target stores weeks later, but the company shut down not long after. As a defunct brand with no operating company behind it, its net worth is effectively $0.
| Company | Balm Chicky Balm Balm (shareable lip balm / Friend End tube) |
| Founders | Elizabeth Moskow & Abby Schwalb |
| Shark Tank | Season 6 |
| The ask | $75,000 for 20% (~$375,000 implied valuation) |
| Pre-pitch sales | About $17,000 (per pitch) |
| Deal | No deal — all five sharks out |
| Post-show retail | ~378 Target stores nationwide |
| Closure | Shut down shortly after Target rollout |
| Net worth | ~$0 — company defunct; no operating value |
Balm Chicky net worth: the quick answer
People search this brand for a comeback story. The honest verdict is simpler:
- Not in business. The website and retail line are gone; the company closed after its brief retail run.
- No Shark money. The on-air rejection was total — zero equity investment.
- Enterprise value today: effectively zero. There is no active company, product line, or disclosed asset base to value.
Do not confuse a memorable Target rollout with lasting net worth. Balm Chicky had a flash of distribution, not a durable business.
What happened on Shark Tank?
Moskow and Schwalb pitched Balm Chicky Balm Balm, a dual-ended lip balm with a patented “Friend End” so two people could share without swapping germs. Flavors leaned retro and cheeky — names like Hot Chocolate Love and Juicy Melons — with packaging Mark Cuban famously called “porntastic.”
They asked for $75,000 for 20% equity and said they were already in about 60 stores, but lifetime sales were only around $17,000 because they were still testing the market.
Every shark went out:
- Lori Greiner liked the name but not the sharing concept.
- Robert Herjavec worried about kids buying adult-themed packaging.
- Kevin O’Leary dismissed lip balm as a category waste of time.
- Barbara Corcoran did not see a real problem being solved.
- Mark Cuban told them to lean into the adult niche instead of trying to mainstream the brand.
The segment ended with all five sharks chanting the brand name as the founders walked out. Entertaining TV. No check.
Did Balm Chicky get a Shark Tank deal?
No. There was no on-air offer and no post-show investment from any shark. Compare that to deals that actually closed, like QPay on Shark Tank Australia, or rejection stories that still built momentum without sharks, like Bodywalking Massage (also no deal, but still operating).
What happened after Shark Tank?
This is the twist in the Balm Chicky story: rejection did not kill the headline. Within weeks of the episode, Moskow and Schwalb announced nationwide placement in roughly 378 Target stores — a rare post-Shark Tank retail win without shark capital.
They kept 100% ownership, refreshed packaging, and pitched additional retailers. For a short window, it looked like the sharks were wrong.
Then reality caught up. Lip balm is crowded, repeat purchase rates are modest, and novelty packaging is expensive to scale. Production and positioning costs outran demand. The founders shut the company down roughly a year after the Target splash.
Why did Balm Chicky go out of business?
Several structural problems stacked on top of each other:
- Tiny pre-show revenue ($17K) signaled limited proof of demand.
- Novelty vs. habit: clever sharing mechanic, but not enough repeat buying.
- Category economics: lip balm margins are brutal without massive volume.
- Packaging costs: dual-ended tubes and bold design are pricier than standard sticks.
- No shark runway: no mentor capital, no licensing deal, no national marketing machine.
Target distribution created buzz. It did not create a lasting company.
Is Balm Chicky still in business?
No. Balm Chicky Balm Balm is defunct. The original site is inactive, products are not on major retail shelves, and there is no sign of a relaunch. Any remaining tubes are collector or secondary-market oddities, not an operating business.
Where are the founders now?
Public profiles suggest both founders moved on to other careers after the shutdown. Elizabeth Moskow has worked in food innovation and culinary strategy (including roles in the brand consulting space). Abby Schwalb has worked in Portland-area special events and project management. Neither appears to be reviving Balm Chicky under that name.
Balm Chicky timeline
| Stage | Status |
|---|---|
| Concept | Friend End / Balm Chicky developed |
| Shark Tank pitch | Season 6 — $75K for 20% ask; ~$17K lifetime sales; all sharks pass |
| Post-show retail | Nationwide rollout in ~378 Target stores |
| Shutdown | Company closes after brief retail run |
| Today | Defunct; enterprise net worth effectively $0 |
The bottom line
Balm Chicky is a Shark Tank lesson in distribution ≠ durability. Moskow and Schwalb turned a brutal tank segment into a Target headline without shark help — then still could not make the math work. Treat the brand as closed, not dormant. There is no credible operating valuation beyond zero.
Frequently asked questions
What is Balm Chicky’s net worth?
Effectively $0 as an operating company. The business shut down after its Target run and has not relaunched.
Did Balm Chicky get a deal on Shark Tank?
No. All five sharks declined in Season 6.
Was Balm Chicky in Target?
Yes. After the show, it rolled out to roughly 378 Target stores nationwide.
When did Balm Chicky go out of business?
Shortly after the Target launch — roughly within a year of the retail rollout.
What was the Friend End?
A patented dual-ended lip balm tube designed so two people could share product hygienically.
Who founded Balm Chicky?
Elizabeth Moskow and Abby Schwalb.
How we verified this update
This update is based on the Shark Tank Season 6 pitch terms, reported post-show Target distribution in roughly 378 stores, and widely reported company closure after the brief retail run. Founder career moves are described from publicly visible professional profiles. Balm Chicky does not publish financials; defunct-company net worth is stated as effectively zero because there is no active operating entity to value. We refresh this page when new verified facts emerge.
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