Roominate, a toy company founded by Alice Brooks and Bettina Chen, aimed to inspire young girls to explore STEM through building sets. The company secured a deal with Mark Cuban and Lori Greiner on Shark Tank in 2014, which fueled its growth.
Roominate raised $85,000 in crowdfunding through Kickstarter and was later acquired by PlayMonster in 2016. As of the acquisition, Roominate had reached $4.5 million in sales. The company continues to empower girls in STEM through PlayMonster’s expanded distribution, marking a significant milestone in its journey post-Shark Tank.
Roominate Net Worth
| Estimated Net worth | $10 million (2014) Business Valuation |
| Annual Sales Revenue | $4.5 million (2024) |
| Lifetime sales | Not available |
| Investors | Mark Cuban and Lori Greiner |
| Founders | Alice Brooks and Bettina Chen |
| Employees | 10 – 30 |
Roominate Pitch on Shark Tank
| Company name | Roominate |
| Product | Engineering toy-building sets |
| Episode | Season 06 Episode 02 |
| Founders | Alice Brooks and Bettina Chen |
| Asked for | $500,000 for 5% equity |
| Final deal | $500,000 for 5% equity |
| Sharks | Mark Cuban and Lori Greiner |
| Location | Palo Alto, California, United States |
Roominate Founders
Alice Brooks and Bettina Chen founded Roominate in 2012. Alice Brooks and Bettina Chen are college friends. They made Roominates to encourage girls aged 6-10 to pursue STEM fields. Roominate’s founders, Alice Brooks and Bettina Chen’s net worth is unknown as of 2024. However, based on the deal it should be around $10 million.
Key accomplishments
| Year | Accomplishment |
| 2022 | They made a major deal with Walmart to be sold across the US |
| 2016 | Patch Products acquired Roominate |
| 2014 | Featured on Shark Tank |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Roominate and its continued success.
