Shake It Pup, a dog food seasoning company was founded by Brandon and Sean Gough to enhance the flavor and nutrition of dog meals. Following its appearance on Shark Tank and securing a deal, the company saw moderate success and raised $16,049 on Kickstarter.
However, Shake It Pup is now out of business as of 2023. The company’s final valuation is unknown, however has lifetime sales worth $5 million. Shake It Pup’s closure highlights the challenges of sustaining niche pet product brands despite initial exposure and crowdfunding success.
Shake It Pup Net Worth
| Estimated Net worth | $500,000 (2020) business valuation |
| Annual Sales Revenue | Not available |
| Lifetime sales | $5 million |
| Investor | Mark Cuban |
| Founders | AJ Crook and Brett Maiolfi |
| Employees | Not available |
Shake It Pup Pitch on Shark Tank
| Company name | Shake It Pup |
| Product | Healthy dog food seasoning |
| Episode | Season 11 Episode 13 |
| Founders | AJ Crook and Brett Maiolfi |
| Asked for | $100,000 for 20% Equity |
| Final deal | $100,000 for 25% Equity |
| Shark / Sharks | Mark Cuban |
| Location | Sunset Beach, California |
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Shake It Pup Founders
Shake It Pup was founded by AJ Crook and Brett Maiolfi in 2020. AJ and Brett were friends from a young age. Their love for pet dogs and entrepreneurial skills invented a line of healthy dog food seasoning. Shake It Pup’s founders, AJ Crook and Brett Maiolfi’s, current net worth is unknown since the business is no longer functioning.
Key accomplishments:
| Year | Accomplishment |
| 2020 | Shark Tank appearance and getting a deal. |
Conclusion
Some companies that appear on the show have not achieved great success and the Shake It Pup was one of them. Sometimes, businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, Shake It Pup went out of business in 2021. And the product is no longer available in the market.
