Rehook Net Worth 2025: From a Messy Bike Chain to a 5-Dragon Deal and a Million-Pound Brand

When Rehook secured a £50,000 investment from Deborah Meaden on BBC’s Dragon’s Den, few could have predicted the traction it would gain in the UK cycling market. As of 2025, Rehook net worth is estimated between £200,000 – £500,000. The small tool company has now grown into a respected niche brand.

This article uncovers how much Rehook is worth, evaluates its journey since its Dragons’ Den debut, and explores verified data on its products, revenues, and brand momentum as of 2025.

Rehook Net Worth in 2025

Despite operating as a small business under Bambusa Ltd., Rehook’s estimated net worth in 2025 is best viewed through a combination of its financials, brand recognition, and product expansion. According to filings available through Companies House:

• Estimated Turnover: Under £1 million (2024, based on projections)
• Net Assets: Just over £4,000 (2023)
• Total Assets: Under £500,000 (2023)

This places the current valuation of Rehook’s net worth is estimated at around £200,000–£500,000, depending on intangible brand assets, intellectual property, and forward projections. While this might seem modest, it reflects a lean operation with strong growth foundations.

Critically, Rehook maintains steady revenue growth of 40–50% annually — an impressive feat in a niche industry. Combined with its Queen’s Award for Enterprise (2022), the company’s intangible value has grown considerably since its £200,000 post-money valuation during its Dragon’s Den pitch.

How we calculated the net worth estimation:

Rehook, the Dragon’s Den cycling tool company, is estimated to be worth £200,000–£500,000 in 2025. Think of valuing Rehook like pricing a popular food truck: you look at how much it earns from sales and add value for its great reputation. Here’s how we calculate it in two easy steps, using real data.

Step 1: Value Based on Sales

A small business is often worth a multiple of its yearly sales, like saying a food truck earning £100,000 a year might sell for 1x its sales, or £100,000.

• Sales Data: Rehook earned £150,000 in 2020 and grows 40–50% yearly
• By 2024:
  • Low-end (40%): £150,000 → 2021: £210,000 → 2022: £294,000 → 2023: £411,600 → 2024: £576,240.
  • High-end (50%): £150,000 → 2021: £225,000 → 2022: £337,500 → 2023: £506,250 → 2024: £759,375.
  • 2024 sales: £576,240–£759,375.
• Multiplier: Small businesses like Rehook, with steady growth and a Queen’s Award, are valued at 0.8–1.0 times sales:
  • Low: £576,240 × 0.8 = £460,992.
  • High: £759,375 × 1.0 = £759,375.
• Value: £460,992–£759,375.

Step 2: Adjust for Reputation and Unique Products

Rehook’s value isn’t just sales—it’s boosted by its fame, awards, and unique tools, like a food truck known for a secret recipe. Past estimates and achievements help us refine the number.

• Past Values:
  • 2022: £500,000+
  • 2023: £200,000 (Geeks Around Globe).
• Boosters:
  • Queen’s Award (2022) and Halfords partnership (350+ stores) (Amazon UK) add ~£50,000 in brand value.
  • Unique products and patents (Rehook Official Website) add ~£50,000.
• Adjustment:
  • Start with 2023’s £200,000 (conservative base).
  • Add £50,000 (brand) + £50,000 (patents) = £300,000.
  • High end: Use 2022’s £500,000, which fits sales-based value and reputation.
• Final Value: £200,000–£500,000

What Is Rehook?

Founded by Wayne Taylor, Rehook was born out of a common cyclist frustration — getting messy hands while fixing a dropped bike chain. Instead of just dealing with it, Wayne invented a lightweight, oil-free chain tool that clips onto a bike’s frame and solves the issue in seconds.

Its simplicity made it viral — and its problem-solving nature earned it mass appeal. The company’s motto says it all: “Tools to get you back on your bike.”

The Viral Pitch: Rehook Dragons’ Den Moment

On September 1st, 2019, during Series 17, Episode 4, Wayne Taylor walked into the Dragon’s Den. Despite early skepticism from Dragons like Theo Paphitis, a live demo of the tool’s practicality turned heads.

All five Dragons offered investment — a rare feat. Wayne ultimately chose Deborah Meaden, accepting her offer of £50,000 for 25% equity. The Rehook Dragons’ Den pitch became one of the season’s standout moments, with Meaden later expressing her satisfaction with the deal and the business’s progress.

Product Line Growth & Business Update

While the original tool put Rehook on the map, the company’s evolution since Dragons’ Den is what sets it apart. Rehook now offers a suite of products including:

• Rehook Original – Lightweight chain tool, 20g
• Rehook PLUS – Multi-tool with tyre levers, spoke keys, screwdriver, hex keys
• Tyre Glider – A modern alternative to traditional tyre levers
• Revive 6-in-1 Bike Care Kit, Cordless Bike Pressure Washer, Air Mini Bike Pump, and more

This diversification supports recurring revenue and positions Rehook as a go-to brand for practical cycling accessories, extending well beyond the original niche.

Rehook Revenue 2024 & Financial Trajectory

Wayne Taylor revealed that Rehook generated £150,000 in total revenue by 2020, with consistent annual growth of 40–50%. While exact numbers for 2024 are not publicly disclosed, estimates based on historical growth suggest:

• Revenue (2024): Likely £576,240–£759,375
• 5-Year Growth Trend: Compounded growth from 2016–2022
• Projected Future Revenue: Could surpass £1.2M by 2026 based on historical growth rates

These figures reflect a healthy, scalable business — particularly for a startup relying on physical products, domestic manufacturing, and organic social growth.

Where to Buy Rehook Products: Distribution Channels

Initially launched through direct-to-consumer channels, Rehook product sales now span multiple platforms:

• Rehook.bike – Official site
• Amazon UK, US, BE
• eBay and independent retailers
• Halfords – Stocked in 350+ stores across the UK

The Halfords partnership in 2019 gave Rehook physical retail visibility, and the brand has since pursued international expansion and carbon-neutral shipping, aligning with sustainability-conscious consumers.

Public Reception, Reviews & Brand Strength

Amazon Reviews: 4.5 stars overall for the bike chain

Original Rehook: Strong praise for simplicity and mess-free use

Rehook PLUS: Chain tool appreciated; integrated tools receive mixed feedback

Tyre Glider: Generally positive — seen as a valuable upgrade from traditional levers

Social Media:

Rehook leverages short-form video for product education and virality, with popular TikToks highlighting chain-fixing speed and “before vs. after” demos.

Rehook also maintains an active presence on Instagram as well.

Media & Awards:

• Queen’s Award for Enterprise (2022) – A marker of serious innovation
• Featured in Road.cc, Cycling Weekly, and off-road.cc for product launches and reviews

These platforms helped solidify Rehook’s credibility, attracting not just casual cyclists but also dedicated hobbyists.

Challenges, Risks & Realistic Outlook

• Durability Criticism: Some users questioned long-term resilience of the original tool
• Multi-Tool Usability: Feedback suggests some tools in the PLUS version feel cramped
• Scaling Limits: As a niche hardware business, scaling is more linear than viral
• Low Net Assets: Company remains asset-light with modest net worth — by design

However, Wayne Taylor’s focus on UK manufacturing, new product innovation, and community engagement (e.g., Winter Warriors, Spectra Racing Team sponsorship) suggest that Rehook is thinking long-term.

Final Verdict: Rehook’s Smart Ride into the Future

So, how much is Rehook worth in 2025?
Financially, it’s a lean, under-£1M company. But strategically, Rehook holds a valuable place in the UK cycling gear ecosystem, thanks to:

• A unique product born from real pain points
• Viral, high-credibility exposure on Dragons’ Den
• Steady growth and expansion into multi-functional tools
• Loyal customer base and sustainability values
• Rehook net worth £200k – 500k as of 2025

With smart leadership from founder Wayne Taylor, ongoing innovation, and a growing retail footprint, Rehook may not be a unicorn — but it’s definitely a well-oiled machine.

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