It all started with a tired bee. On a warm summer walk in 2018, Faye Whitley and Jacob Powell came across a struggling bumblebee with no flowers in sight. Acting quickly, they mixed some sugar water to revive it. That small moment inspired a big idea. It became a portable way for anyone to help a bee in need.
That idea became Beevive, a bee-saving business based in Devon, UK. The company gained national attention when it appeared on Dragons’ Den (Series 22, Episode 5), which aired on February 6, 2025. They pitched their hero product, the Bee Revival Kit, seeking £80,000 in exchange for 8% equity. While no Dragon invested money, Deborah Meaden offered her mentorship. She was drawn in by the founders’ passion and environmental mission.
So, what has happened since the show? How much is Beevive worth now? Let’s explore their story, their growth, and their current position.
What Is Beevive’s Net Worth?
As of April 2025, Beevive’s estimated net worth is likely between £50,000 and £300,000.
While exact figures are not publicly available, the estimate is based on their product pricing, customer reviews, and continued business activity. Their flagship Bee Revival Kit sells for £10.99. The DIY Bee Hotel Kit is priced at £24.99. The visibility they gained from appearing on Dragons’ Den has clearly led to a boost in sales.
During their pitch, the founders’ request of £80,000 for 8% equity implied a business valuation of £1 million. However, since they did not receive investment and continue to grow at a smaller scale, their current value is likely lower. Still, it is steadily increasing.
How Beevive Started
Beevive began in 2019, inspired by a real-life act of kindness.
Faye and Jacob, a couple from Devon, were walking when they found a motionless bee. With no flowers nearby, they mixed sugar and water to help it recover. That simple act led to the creation of the Bee Revival Kit. This is a keyring that contains a small vial of bee food syrup to help tired bees regain energy.
What started as a weekend project grew into a mission-driven business. They soon added other eco-friendly products like the DIY Bee Hotel Kit. The business placed a strong focus on sustainability and community conservation. All their products are hand-assembled in their Devon studio using eco-conscious materials.
Journey on Dragons’ Den
When Beevive appeared on Dragons’ Den, Faye and Jacob were hoping to secure £80,000 in return for 8% of their company.
Their pitch was engaging and heartfelt. It was filled with storytelling and a few light-hearted bee puns. They shared their conservation goals and explained their product designs. They also highlighted the effectiveness of their organic social media marketing.
The Dragons were impressed. Steven Bartlett described the business as “wonderful,” and Deborah Meaden showed a clear interest in their environmental mission. However, concerns were raised about scalability and whether the business could generate large profits. In the end, none of the Dragons offered funding.
Despite that, Deborah Meaden offered mentorship. She met the pair backstage, took a selfie with them, and promised to support their sustainable growth.
What Happened After Dragons’ Den?
Although Beevive did not secure investment, their appearance on the show provided a major boost in exposure.
Their website traffic spiked after the episode aired. They also received a surge in orders. A blog post on their website thanked viewers for the outpouring of support.
They continued working with trusted partners like WWF. They even launched co-branded products to promote bee conservation. Their DIY Bee Hotel Kit won the Gift of the Year 2024 award for Best Design and Craft Product. In January 2025, they sponsored the RHS Britain in Bloom Awards. This helped increase their visibility in the gardening and conservation communities.
Most importantly, the business is still active and thriving. Beevive sells products through their website and through retailers that share their values. Trustpilot reviews show that customers are happy with their purchases. The brand’s reputation continues to grow.
Revenue Streams and Business Model
Beevive’s business model is clear and focused on ethical retail.
1. Direct-to-Consumer Sales
Their main sales come from their website. Customers can buy products like the Bee Revival Kit and DIY Bee Hotel. These items are promoted as both useful and meaningful gifts for nature lovers.
2. Retail and Partnerships
They also sell through retail partners such as WWF, Kew Gardens, and John Lewis. These collaborations help them reach wider audiences and build credibility.
3. Conservation Collaborations
Working with organizations like WWF has helped Beevive align with impactful causes. These efforts also strengthen their brand and attract environmentally conscious buyers.
Although they do not currently operate a subscription model or sell internationally, their foundation supports future growth.
Challenges and Success Factors
Challenges
- Scaling the business without the requested investment may slow growth.
- Operating in a niche market requires focused and creative marketing.
- Meeting spikes in demand after media exposure can be difficult for a small team.
Success Factors
- Their clear mission appeals to customers who care about the environment.
- Mentorship from Deborah Meaden provides expert guidance without giving up equity.
- Their products are well-designed, giftable, and emotionally resonant. This helps drive word-of-mouth growth.
Beevive did not leave Dragons’ Den with a financial deal. However, the experience opened new doors. National exposure, expert mentorship, and a loyal customer base have helped them grow steadily.
Their story proves that small ideas can make a big impact. With sustainable values, thoughtful products, and a strong mission, Beevive is creating positive change one bee at a time.
What do you think of Beevive’s mission? Would you carry a Bee Revival Kit on your keychain? Share your thoughts or check out more inspiring stories from the Den.
