Rebel Cheese Net Worth 2024 Update (Before & After Shark Tank)

Picture of GAG Team
GAG Team

Rebel Cheese’s estimated net worth is $15 million as of January 2024. The company made $2.5 million in sales the year before the pitch and projected $3.5 million in 2023. Rebel Cheese, a vegan cheese restaurant, was started by Kirsten Maitland and Fred Zwar in 2019. 

In December 2023, they appeared on season 15 of Shark Tank USA and made a deal with Mark Cuban and Lori Greiner for $750,000 for 10% equity. The final valuation was $7.5 million, down from the founder’s initial estimate of $15 million.

After a successful pitch, Kristen and Fred managed to win a deal for their gourmet vegan cheese business. The exposure gained from the show enabled the business to expand its market as well as its products. Their restaurant is located in Austin Texas. Products are available for purchase on the company website and selected stores.

Rebel Cheese Net Worth

Net worth$15 million (2024) *estimated
Annual Sales Revenue$3.5 million (2023)
ProfitsNot available 
Lifetime sales$10 million (2024) *estimated 
InvestorsMark Cuban and Lori Greiner
Investment$750,000 for 10% equity
FoundersKirsten Maitland and Fred Zwar

Rebel Cheese Net Worth Timeline

Net Worth 2024$15 million *estimated
Net worth valuation 2023 after appearing on Shark Tank  $7.5 million
Net worth valuation 2023 before appearing on Shark Tank  $15 million

Rebel Cheese Pitch on Shark Tank

ProductA vegan cheese restaurant
EpisodeSeason 15 Episode 09
Founders Kirsten Maitland and Fred Zwar
Asked for$750,000 for 5% equity
Company nameRebel Cheese
Final deal$750,000 for 10% equity
SharksMark Cuban and Lori Greiner
LocationAustin, Texas

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Rebel Cheese Founders

Kirsten Maitland and Fred Zwar founded Rebel Cheese in 2019. Kristen graduated from the University of Washington, majoring in Business Administration. She has years of experience as a project and operations manager at several IT-based firms, including Blackberry, Microsoft, and Dell. Kristen’s husband and business partner, Fred, is a construction executive and consultant. Both of them are travel enthusiasts and fans of vegan delicacies, which allowed them to start their vegan cheese business.  Rebel Cheese’s founders, Kirsten Maitland and Fred Zwar’s net worths are unknown as of 2024.

Key accomplishments

2020Best New Restaurant Award winner at CultureMap’s Tastemaker Awards.
2023The company was featured on Shark Tank and secured a deal.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Rebel Cheese and its continued success.