Rebel Cheese’s estimated net worth is $15 million as of January 2024. The company made $2.5 million in sales the year before the pitch and projected $3.5 million in 2023. Rebel Cheese, a vegan cheese restaurant, was started by Kirsten Maitland and Fred Zwar in 2019.
In December 2023, they appeared on season 15 of Shark Tank USA and made a deal with Mark Cuban and Lori Greiner for $750,000 for 10% equity. The final valuation was $7.5 million, down from the founder’s initial estimate of $15 million.
After a successful pitch, Kristen and Fred managed to win a deal for their gourmet vegan cheese business. The exposure gained from the show enabled the business to expand its market as well as its products. Their restaurant is located in Austin Texas. Products are available for purchase on the company website and selected stores.
Rebel Cheese Net Worth
| Net worth | $15 million (2024) *estimated |
| Annual Sales Revenue | $3.5 million (2023) |
| Profits | Not available |
| Lifetime sales | $10 million (2024) *estimated |
| Investors | Mark Cuban and Lori Greiner |
| Investment | $750,000 for 10% equity |
| Founders | Kirsten Maitland and Fred Zwar |
| Employees | <10 |
Rebel Cheese Net Worth Timeline
| Net Worth 2024 | $15 million *estimated |
| Net worth valuation 2023 after appearing on Shark Tank | $7.5 million |
| Net worth valuation 2023 before appearing on Shark Tank | $15 million |
Rebel Cheese Pitch on Shark Tank
| Product | A vegan cheese restaurant |
| Episode | Season 15 Episode 09 |
| Founders | Kirsten Maitland and Fred Zwar |
| Asked for | $750,000 for 5% equity |
| Company name | Rebel Cheese |
| Final deal | $750,000 for 10% equity |
| Sharks | Mark Cuban and Lori Greiner |
| Location | Austin, Texas |
Don’t miss these products from Season 15
Rebel Cheese Founders
Kirsten Maitland and Fred Zwar founded Rebel Cheese in 2019. Kristen graduated from the University of Washington, majoring in Business Administration. She has years of experience as a project and operations manager at several IT-based firms, including Blackberry, Microsoft, and Dell. Kristen’s husband and business partner, Fred, is a construction executive and consultant. Both of them are travel enthusiasts and fans of vegan delicacies, which allowed them to start their vegan cheese business. Rebel Cheese’s founders, Kirsten Maitland and Fred Zwar’s net worths are unknown as of 2024.
Key accomplishments
| Year | Accomplishment |
| 2020 | Best New Restaurant Award winner at CultureMap’s Tastemaker Awards. |
| 2023 | The company was featured on Shark Tank and secured a deal. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Rebel Cheese and its continued success.
