Kirsten Maitland and Fred Zwar have built a thriving business, with their net worth reaching $7.5 million in 2025.
They started Rebel Cheese to offer high-quality plant-based cheese alternatives, and their efforts paid off when they landed a $750,000 investment for 10% equity from Mark Cuban and Lori Greiner on Shark Tank.
Since then, the company has grown rapidly, expanding its reach through online sales and retail partnerships.
By 2025, Rebel Cheese generated $3.5 million in annual revenue, with demand increasing as more people turn to dairy-free alternatives. Their success has positioned them as leaders in the plant-based food market, and their business continues to thrive.