What if you could make it snow, anywhere, anytime, and in seconds? That’s exactly what Snow in Seconds promises, and its journey from a Minnesota garage to national television is nothing short of magical.
Invented by Jonathan Dusing and featured in Season 15 of Shark Tank, Snow in Seconds wowed audiences with a product that transforms a scoop of powder into fluffy, realistic snow with just a splash of water. It’s non-toxic, cold to the touch, and even used in films.
Despite being a hit with customers for over a decade, the Sharks were split, some hated the idea, others saw dollar signs. In 2023, the business made a surprising leap when Barbara Corcoran offered a deal despite her initial doubts. Fast forward to 2025, and Snow in Seconds is not just a novelty, it’s a scalable, seasonal success with a growing fanbase and national reach.
So, how much is Snow in Seconds really worth now? Let’s break down the story, the numbers, and why this faux snow brand is on a hot streak.
Founder Profile: Who’s Behind Snow in Seconds?
Snow in Seconds is the brainchild of Jonathan Dusing, a Minnesota native with a flair for mixing fun and business. A graduate of Arizona State University, Jonathan isn’t new to entrepreneurship, he’s also the CEO of FanMaker, a loyalty app development company used by professional and college sports teams.
He launched Snow in Seconds back in 2008, long before the Shark Tank cameras showed up.
“It started in my garage with my kids helping pack bags,”
Jonathan shared during his pitch
The product was born from a unique use of sodium polyacrylate, a polymer used in agriculture that expands rapidly when hydrated. The idea was simple, yet brilliant, bring snow to places where it never falls.
While Jonathan’s exact net worth isn’t public, the valuation boost post-Shark Tank and his multiple ventures suggest he’s doing more than just staying warm in Minnesota winters.
The Shark Tank Pitch: High Stakes in the Tank
When Jonathan entered the Tank, he asked for $50,000 for 10% equity, valuing his company at half a million dollars.
The Sharks’ reactions were divided. Kevin O’Leary was blunt,
“This is just sodium polyacrylate. I really, really hate this idea.”
Mark Cuban also raised eyebrows at the company’s 15-year run with relatively modest results.
Still, the sales numbers impressed:
- $2 million in lifetime sales
- $241,000 in 2022 revenue
- $4,000 profit in 2022
- Primarily sold in bulk to film studios and through Amazon, wholesale, and private labeling
Barbara Corcoran made the only offer, $50,000 for 33.3% equity, cutting the valuation to $150,150. Jonathan accepted with a smile.
“Let’s make every day a snow day,” he declared.
Snow in Seconds Pitch on Shark Tank (Quick Info Card).
| Product | An artificial, non-toxic snow alternative |
| Episode | Season 15 Episode 08 |
| Founder | Jonathan Dusing |
| Asked for | $50,000 for 10% of equity |
| Company name | Snow in Seconds |
| Final deal | $50,000 for 33.3% of equity |
| Shark | Barbara Corcoran |
| Location | Minneapolis, Minnesota |
What Happened After Shark Tank?
The Shark Tank effect was immediate. Snow in Seconds experienced a surge in traffic and orders, especially during the holiday season of 2023.
Retailers like Kroger and Fred Meyer reordered stock after strong holiday sales. Snow in Seconds also improved fulfillment systems and product packaging with Barbara’s help.
“The Shark Tank exposure did more in one night than we could do in years,” .
Jonathan
By early 2025, the brand surpassed $2.5 million in lifetime sales and expanded its bulk sales to include major entertainment companies and event planners.
Is Snow in Seconds Still in Business?
Yes, Snow in Seconds is very much still in business. The company has not been sold, shut down, or rebranded. It continues to operate under the same name.
Its online store is active, and customer demand remains high, especially during Q4 when winter-themed events and decorations spike.
Snow in Seconds Reviews: What Customers Are Saying
Most customers rave about the product’s realism, ease of use, and “wow” factor, especially during holidays and parties. However, some critical reviews do highlight a few common concerns:
- Cleanup: The snow doesn’t melt, so it must be vacuumed or swept up.
- Price: Some users feel the cost per unit is high, especially for larger events.
- Messiness: While safe, it can get a bit slippery if used in high-traffic areas indoors.
Still, the overall sentiment is positive, with many describing it as a magical and memorable product.
How Much Has Barbara Corcoran Earned from Snow in Seconds?
Barbara Corcoran’s initial investment of $50,000 for 33.3% equity is proving lucrative. With the company now estimated at a $1 million valuation, her stake is currently worth about $333,000, a 566% return on investment in less than two years.
If sales continue to grow and the brand hits even modest seasonal scale (e.g., $500,000 in annual revenue), her return could climb substantially through equity and potential dividends.
RELATED: WHY DOES BARBARA CORCORAN LIVE IN A MOBILE HOME
Investor Spotlight: Barbara Corcoran’s Other Shark Tank Hits
Barbara is known for betting on founders rather than just ideas, and it has paid off. Besides Snow in Seconds, her Shark Tank portfolio includes:
- Cousins Maine Lobster – One of her biggest wins, now a multi-million-dollar franchise
- The Comfy – A cozy wearable blanket brand generating over $250M in lifetime sales
- Pipcorn – A healthy snack brand that has grown into major retail chains
Like Snow in Seconds, these companies had a strong emotional hook or seasonal appeal, Barbara’s specialty.
Final Verdict: What’s Next for Snow in Seconds?
Snow in Seconds isn’t slowing down. With the backing of a Shark, nationwide exposure, and a product that sparks joy, the future looks frosty, in a good way.
The company is exploring international distribution and licensing deals for events and retail chains. And with the rising popularity of immersive experiences and artificial decor, the snowstorm may just be getting started.
“The magic isn’t in the formula, it’s in the experience,” Jonathan says.
From humble beginnings to a million-dollar valuation, Snow in Seconds is proof that even the simplest ideas can sparkle when paired with strategy.
RELATED: TOP 4 MEMORABLE SHARK TANK PITCHES OF ALL TIME
TL;DR
Snow in Seconds net worth is estimated at $1 million in 2025. The business is still running strong after its Shark Tank deal with Barbara Corcoran, who invested $50K for 33.3% equity.
