Black Paper Party’s estimated net worth is $3.5 million as of January 2024. For the first financial year, the company had an annual revenue of $44,000. They projected $1.1 million in sales in 2023. Black Paper Party, a company specializing in holiday products for black representation, was started by  Jasmine Hudson, Madia Willis, and J’Aaron Merchant in September 2020. 

In December 2023, they appeared on season 15 of Shark Tank USA and made a deal with  Barbara Corcoran for $250,000 for 10% equity. The final valuation was $2.5 million, down from the founder’s initial estimate of $5 million.

The company could thrive in the market after a successful pitch on the show and winning a deal. They expanded their product line afterward. Currently, their products are available for purchase at major retailers, including Walmart, Macy’s, Target, and CVS. You can also shop through the company website.

Black Paper Party Net Worth

Net worth$3.5 million (2024) *estimated
Annual Sales Revenue$1.1 million (2023)
ProfitsNot available 
Lifetime sales$2.2 million (2024) *estimated
InvestorBarbara Corcoran
Investment$250,000 for 10% equity
FoundersJasmine Hudson, Madia Willis, and J’Aaron Merchant
Employees<10

Black Paper Party Net Worth Timeline

Net Worth 2024$3.5 million
Net worth valuation in 2023 after appearing on Shark Tank  $2.5 million
Net worth valuation in 2023 before appearing on Shark Tank  $5 million

Black Paper Party Pitch on Shark Tank

ProductA company specializing in holiday products for black representation
EpisodeSeason 15 Episode 08
Founders Jasmine Hudson, Madia Willis, and J’Aaron Merchant
Asked for$250,000 for 5% equity
Company nameBlack Paper Party
Final deal$250,000 for 10% equity
SharkBarbara Corcoran
LocationBentonville, Arizona

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Black Paper Party Founders

Jasmine Hudson, Madia Willis, and J’Aaron Merchant founded Black Paper Party in 2020. Jasmine, the co-founder and Chief Merchant of the company, has an education background in business studies. She is a graduate of Tennessee State University. Madia completed her Bachelor’s degree at Columbia University and her Master’s at Philadelphia University. She has years of experience as a textile designer. She is the Chief Executive Officer of the business. J’Aaron holds a Bachelor’s in Fine Arts from the Savannah State University. She has previous experience working as an illustrator and animator. She works as the company’s Chief Creative Officer. Black Paper Party’s founders Jasmine Hudson, Madia Willis, and J’Aaron Merchant’s net worths are unknown as of 2024.

Key accomplishments

YearAccomplishment
2023The company was featured on Shark Tank and secured a deal.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Black Paper Party and its continued success.

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