What happened to Quikflip after its viral Shark Tank debut? Blogs claim it either skyrocketed or disappeared, but in 2025, the real story lies somewhere in the middle.
This article unpacks everything, from Quikflip’s latest net worth estimate to its post-show journey, product evolution, and current status.
Quikflip Net Worth in 2025: Financial Snapshot
While Quikflip Apparel remains a private company, a realistic estimate based on product pricing, available sales data, and market reach places the company’s net worth at approximately $4.4 million in 2025.
How This Estimate Was Calculated:
Annual Revenue Estimate (2024):
- Average Product Price: $60 (based on the Hero Hoodie Classic, Hero Hoodie Lite)
- Estimated Units Sold Annually: 60,000 to 70,000 units, inferred from social buzz, consistent online presence, and platform availability (Amazon, Walmart, S&S Activewear)
- Revenue Range: $3.6M to $4.2M
- Published Estimate: $4 million (as per Gazette Review)
Profit Margin Estimate:
- Manufacturing Cost: ~$15–$20 per unit, aligning with 2019 costs of $13–$15 (per Shark Tank Blog) and adjusted for 2025 inflation.
- Net Profit Margin: ~35%–40%, factoring in fulfillment, ads, and logistics (Rener reported 38% on Shark Tank).
- Estimated Annual Profit: ~$1.4M–$1.6M.
Valuation Approach:
- Profit Multiplier: 3x to 4.5x (used for founder-led DTC consumer product brands with patent IP)
- Estimated Valuation: ~$4.4 million (midpoint valuation derived from $1.35M x 3.25x)
Comparison:
- 2019 Ask: $10M
- Shark Tank Deal Valuation: $2.5M
- 2025 Estimate: $4.4M
Quikflip didn’t hit the moonshot $10M valuation, but it has nearly doubled the valuation from its on-air deal, while staying completely founder-owned.
Is Quikflip Still in Business in 2025?
Yes, and thriving in its niche. The company remains active on its U.S. site, Canadian site, and Amazon. Their apparel is also available on Walmart, S&S Activewear, and other distributors.
Recent Activity:
- New products launched, Windbreakers, rain jackets, kids sizes
- TikTok clips continue to generate brand buzz
- Featured in TIME Magazine’s Best Inventions of 2019
- Founder Rener Gracie still actively promotes the brand in interviews and podcasts
Customer Sentiment and Product Reviews
Quikflip’s Hero Hoodies consistently receive 4.6 to 4.8 star ratings across platforms. Common praise includes:
- “Genius concept for travel and theme parks”
- “Well-made and comfortable”
- “Great customer service and fast shipping”
Some mild critiques include limited backpack storage space and slightly higher price tags. But overall sentiment remains highly positive.
Founder’s Journey: From Jiu-Jitsu Problem Solving to Hoodie Innovation
Rener Gracie, a third-generation Brazilian Jiu-Jitsu master from the legendary Gracie family and co-founder of Gracie University, wasn’t your typical Shark Tank entrepreneur.
In 2017, while at a park with his son, he grew frustrated carrying his hoodie during outdoor activities. This sparked an idea for a hoodie that converts into a backpack in under 30 seconds, dubbed the Hero Hoodie Classic.
After six months of research and development, as noted in Shark Tank Blog, Rener perfected a prototype, launching Quikflip Apparel with patented conversion technology at its core.
Shark Tank Debut: A $10M Pitch and Viral “Renergy”
On Season 10, Episode 23 of Shark Tank, Rener entered with unmatched charisma, asking for $500,000 in exchange for just 5% equity, a bold $10M valuation.
His energetic pitch demonstrated how the hoodie flips into a backpack, even performing a jiu-jitsu takedown with his brother.
The Sharks were impressed by his sales ($577,000 in revenue and $220,000 in profit at the time), but skeptical of his valuation and pending patents.
After competing offers, Rener struck a deal with Lori Greiner: $250,000 cash plus a $250,000 line of credit for 10% equity, contingent on patent approval. The Sharks’ concerns about the $10M ask, as noted in Looper’s recap, highlighted the risk of an unproven market.
RELATED: HOW MUCH LORI HAS EARNED FROM SHARK TANK?
Post-Show Reality: The Deal Fell Through
Despite sealing a deal on air, Rener later confirmed in interviews such as on the Social Angle Podcast, that the deal with Lori never closed.
The reasons, Quikflip’s sales exploded after the show, and Lori’s team wanted to delay closing by 18 months. By then, Rener believed the valuation would be much higher, so he walked away, retaining full ownership.
RELATED: Things You Should Know About Shark Tank that every entrepreneur’s dream TV show
Final Verdict: From Hoodie Hack to Lasting Brand
Quikflip may not be a household name like Scrub Daddy, but it’s no Shark Tank failure. Its $4.4M estimated net worth in 2025 reflects smart, steady growth driven by:
- Patented innovation,
- Founder charisma,
- Viral Shark Tank and TIME Magazine moments.
- Direct-to-consumer savvy via Quikflip’s website and retailers.
By sticking to its niche and telling a strong founder story, Quikflip flipped a hoodie into a brand, and a moment of TV fame into lasting success.
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FAQs
Is Quikflip still in business in 2025?
Yes, Quikflip is still active and thriving in 2025, with new product lines, strong online sales, and continued founder involvement.
Did Quikflip get a deal on Shark Tank?
Rener Gracie made a deal on air with Lori Greiner, but it ultimately fell through after filming due to timing and valuation disagreements.
What is Quikflip’s net worth in 2025?
Quikflip’s estimated net worth in 2025 is around $4.4 million, based on product sales, profit margins, and market visibility.
Who is the founder of Quikflip?
Quikflip was founded by Rener Gracie, a Brazilian Jiu-Jitsu expert and entrepreneur who appeared on Shark Tank Season 10.
Where can I buy Quikflip hoodies?
Quikflip apparel is available on their official website, Amazon, Walmart, and S&S Activewear in both the U.S. and Canada.
TL;DR
Quikflip’s founder Rener Gracie turned a jiu-jitsu-inspired hoodie idea into a $4.4 million brand. Despite walking away from a Shark Tank deal, the business continues thriving in 2025 with patented products and loyal fans.
