Proper Good Net Worth 2024 Shark Tank Update

Proper Good’s net worth is $4 million as of March 2024. During their first financial year, 2020, the company made $556,000 in annual sales. Company sales increased to $1 million in 2021. Currently, the company has an annual revenue of above $2 million. In October 2021, they appeared on season 13 of Shark Tank USA and made a deal with Mark Cuban for $400,000 for 20% of equity. The final valuation was $2 million, down from the founder’s initial estimate of $4 million.

After closing their deal with Mark Cuban, Proper Good had a positive growth in business. It is not clear how much precisely Mark made through his investment. However, in an interview at Food Business News, owners mentioned, “After being spotlighted on Shark Tank, the company’s fortunes immediately improved as sales shot through the roof; it eclipsed our wildest projections.” Observing the growth of the company sales, it appears that investors and owners profit nicely from the business. Furthermore, Proper Good keeps expanding its business, building partnerships, and reaching new markets. Their products are available for purchase on the company website, as well as 2000+ Target outlets and several other major retailers.  

Read what happened to Proper Good’s worth and net worth update in brief here.

Proper Good Net Worth 

Net worth$4 million (2024)
Annual Sales Revenue$2 million (2024)
ProfitsNot disclosed 
Lifetime salesNot disclosed 
InvestorMark Cuban
FoundersChris Jane and Jennifer Jane

As of March 2024, Proper Good’s net worth is $4 million.

Proper Good sales and revenue 

Shark Tank allowed Proper Good to witness significant growth in business. In 2020, the company made about $556,000 in annual sales. Their sales increased to over $2 million just a couple of months after appearing on the show. Following Shark Tank, the company also could get additional funding through partnerships. In 2022, the company secured $3.5 million through investors, including YETI Capital, The Artisan Group, and Doug Bouton. 

Net worth timeline

Net Worth 2024$4 million
Net Worth 2023$4 million
Net Worth 2022$2 million
Net worth valuation in 2021 after appearing on Shark Tank$2 million
Net worth valuation in 2021 before appearing on Shark Tank$4 million

How much did Mark Cuban make from Proper Good? 

After negotiation, Proper Good made a deal with Mark Cuban for $400,000 for 20% of equity. No information reveals how much Mark made from this investment. Nevertheless, Proper Good experienced a significant boost in sales and still keeps thriving in business. Therefore, it seems the owners and investors profited reasonably well. 

Competitors of the Proper Good

In the high comepetve Food & Beverage industry, Proper Good maintains a strong position. Nevertheless, they have several competitors securing a solid position in the market. Revolution Foods, Mindful Chef, Two Robbers, Hard Seltzer, Fresh Express, RollinGreens, and GoodSeed Burger are some competitors of Proper Good.

Don’t miss these products from Season 13

Proper Good Shark Tank Update 

Company nameProper Good 
ProductA company producing heat-and-eat instant healthy food
EpisodeSeason 13 Episode 02
FoundersChris Jane and Jennifer
Asked for$400,000 for 10% equity
Final deal$400,000 for 20% equity
SharkMark Cuban
LocationBozeman, Montana

Proper Good could expand its business after Shark Tank with a successful deal. The company currently offers a wide range of healthy go-to meals. Proper Gpood had reached out to a much broader market since its pitch. You can find the closest place to buy their products through the store locator on the company website. 

About Proper Good 

Proper Good is a company manufacturing heat-and-eat instant healthy food. While instant foods are convenient, many have concerns about whether they are healthy. Proper Good is a good solution as they produce go-to meals using quality ingredients and no preservatives, maintaining adequate nutritional levels. They also offer meals that are gluten-free,dairy-free, and plant-based. The company provides a range of instant meals, including oatmeal, rice, curries, and soups, and it only takes you 90 seconds to heat and enjoy these delicious meals. 

Proper Good Founders

Proper Good founders are a brother-and-sister team from Texas with a keen passion for building their businesses. Chris is a graduate of Stanford University, and he has an academic background in business and marketing.  Jeniffer is a graduate of the University of Plymouth, where she majored in Psychology. Before starting Proper Good, Chris worked in the natural food industry, and Jane was a scriptwriter. 2010, this sibling duo started their first business venture, Montana Max, a Clean Lable Mexican Food Brand. Their passion for contributing to promoting healthy go-to meals and their previous business experiences motivated them to start Proper Goods. 


What is the net worth of the company?

As of 2024, the company’s net worth is $4 million.

What is the annual revenue of the company?

As of 2024, the company generates over $2 million in annual revenue.

How was the growth of the company sales after Shark Tank?

In 2020, company sales were at $556,000, and this increased to $2 million in 2021. 

Did the company win a deal from Shark Tank?

Yes, the company made a deal with Mark Cuban for $400,000 for 20% equity.

Is Proper Goods still in business?

Yes, it is actively running the business. Products are available for purchase on the company website and retailers, including Target. 

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