Oatein was founded in 2015 by Andy Dixon and John-Paul Gardner to create healthy, high-protein snacks. In 2019, they appeared on Dragons’ Den and secured a £50,000 investment from Peter Jones for 20% equity, valuing the company at £250,000.
This success helped Oatein expand globally, with its products now sold in over 60 countries. The business generates £1.1 million in annual revenue and has a net worth of £2 million as of 2025.
Known for its Hype Bars, Flapjacks, and protein cookies, Oatein continues to innovate, making healthy snacking accessible and delicious for people worldwide.
Oatein Net Worth
Net worth | £2 million (2025) |
Annual Sales Revenue | £1.1 million |
Investor | Peter Jones |
Founders | Andy Dixon and John-Paul Gardne |
Employees | 10-50 |
Oatein Pitch on Dragons’ Den
Company name | Oatein |
Product | Range of low-sugar, high-protein snacks |
Episode | Season 16 Episode 14 |
Founders | Andy Dixon and John-Paul Gardner |
Asked for | £50,000 For 5% Equity |
Final deal | £50,000 For 25% Equity |
Dragon | Peter Jones |
Location | UK |
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Oatein Founders
Oatein was founded by Andy Dixon and John-Paul Gardner in 2015. Business partners Andy Dixon and John-Paul Gardner met in a boxing ring and the rest in the knockout success story.
Oatein’s founders, Andy Dixon and John-Paul Gardner, have a net worth of £1.5 Million as of 2025.
Key accomplishments:
Year | Accomplishment |
2015 | Started Oatein |
2019 | Appeared on Dragons Den season 16 |
Conclusion:
From their beginnings on Dragons’ Den to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Oatein and its continued success.