Nui Cookies, a Nutritional cookie, was started by Kristoffer Quiaoit and Victor Macia in 2016. Nui Cookies’ net worth was $3 Million in 2018 based on the Shark Tank deal.

On November 25, 2018, they appeared on Season 10 of Shark Tank USA and made a deal with Alex Rodriguez, $300,000 for 25% of equity.

Unfortunately, Nui Cookies shut down its business in 2020 and filed for bankruptcy.

Nui Cookies Net Worth

Net worth$3 Million (Business Valuation)
Lifetime sales$1.7 million (2019)
InvestorAlex Rodriguez
FoundersKristoffer Quiaoit and Victor Macias

Nui Cookies Net Worth Timeline

Net Worth 2023Out Of Business
Net worth valuation in 2018 after appearing on Shark Tank  $1.2 Million
Net worth valuation in 2018 before appearing on Shark Tank  $3 Million

Nui Cookies Pitch on Shark Tank

ProductNutritional cookies
EpisodeSeason 10 Episode 06
Founders Kristoffer Quiaoit and Victor Macias
Asked for$300,000 for 10% equity
Company nameNui Cookies
Final deal$300,000 for 25% equity
SharkAlex Rodriguez
LocationOrangethorpe Ave, Anaheim, California

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Nui Cookies Founders

Nui Cookies was founded by Kristoffer Quiaoit and Victor Macias in 2016. They are very passionate entrepreneurs. They are now teaching and helping upcoming businesses to grow the business. Nui Cookies’s founders, Kristoffer Quiaoit and Victor Macias net worth unavailable as of 2023.

Key accomplishments

2018Nui Cookies appeared on Shark Tank.


Some companies that appear on the show have not achieved great success, and the Nui Cookies was one of them. Sometimes businesses don’t succeed for many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, Nui Cookies went out of business in 2020. And the product is no longer available in the market.

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