Nui-Shark-Tank-US-Net-worth

Nui Cookies, a Nutritional cookie, was started by Kristoffer Quiaoit and Victor Macia in 2016. On November 25, 2018, they appeared on Season 10 of Shark Tank USA and made a deal with Alex Rodriguez, $300,000 for 25% of equity.

Despite initial growth, Nui Cookies shut down its business in 2020 and filed for bankruptcy. Nui Cookies’ net worth was $3 million in 2018 based on the Shark Tank deal. As of 2025, Nui Cookies is no longer in business.

Nui Cookies Net Worth

Net worth$3 million (2018) Business Valuation
Annual Sales RevenueNot available
Lifetime sales$1.7 million (2019)
InvestorAlex Rodriguez
FoundersKristoffer Quiaoit and Victor Macias
Employees Not available

Nui Cookies Pitch on Shark Tank

ProductNutritional cookies
EpisodeSeason 10 Episode 06
Founders Kristoffer Quiaoit and Victor Macias
Asked for$300,000 for 10% equity
Company nameNui Cookies
Final deal$300,000 for 25% equity
SharkAlex Rodriguez
LocationOrangethorpe Ave, Anaheim, California

Don’t miss these products from Season 10

Nui Cookies Founders

Nui Cookies was founded by Kristoffer Quiaoit and Victor Macias in 2016. They are very passionate entrepreneurs. They are now teaching and helping upcoming businesses to grow the business. Nui Cookies’s founders, Kristoffer Quiaoit and Victor Macias net worth unavailable as of 2025.

Key accomplishments

YearAccomplishment
2018Nui Cookies appeared on Shark Tank.

Conclusion

Some companies that appear on the show have not achieved great success, and the Nui Cookies was one of them. Sometimes businesses don’t succeed for many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, Nui Cookies went out of business in 2020. And the product is no longer available in the market.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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