In a world where AI-driven convenience is reshaping how we shop, Nourish and Bloom Market has emerged as a game-changer. Launched by husband-and-wife team Jamie and Jilea Hemmings, the company entered Shark Tank with an audacious mission: to eradicate food deserts using autonomous grocery technology.
Their appearance on Season 15 was not just a pitch; it was a call to action. And while they left the Tank without a deal, the impact of their story has sparked national conversations around accessibility, innovation, and healthy food.
Nourish and Bloom is more than a grocery store. It’s the first Black-owned autonomous supermarket in the U.S., and it’s leveraging cutting-edge AI and robotics to redefine how underserved communities access nutrition. As of 2025, the company is expanding across the South and gaining traction with cities and universities eager to bring fresh food to areas that need it most.
But what is Nourish and Bloom’s net worth in 2025? And how did the Sharks react to such an ambitious business model? Let’s explore the numbers, the strategy, and the entrepreneurial grit behind this futuristic food revolution.
Founder Profile: Who’s Behind Nourish and Bloom?
Jamie and Jilea Hemmings are no strangers to entrepreneurship. Before launching Nourish and Bloom, Jilea ran a health tech company focused on dietary software for hospitals, while Jamie had a background in media and food production. The couple’s motivation was deeply personal: their son was diagnosed with autism at age two, and they discovered that healthy eating significantly improved his development.
“We wanted to build something sustainable for our son’s future, We knew food could be a powerful tool.”
Jilea
Their backgrounds in tech, healthcare, and media gave them a unique edge. They weren’t just passionate parents, they were strategic thinkers who saw a scalable solution where others saw a problem. The couple bootstrapped their way to launch in Fayetteville, Georgia, with a flagship store powered by AI, computer vision, and contactless payment.
Today, Jamie and Jilea’s estimated combined net worth exceeds $3 million, largely driven by the growth of Nourish and Bloom and their stake in the company’s proprietary technology.
The Shark Tank Pitch: High Stakes in the Tank
When Jamie and Jilea walked into the Tank, they were seeking $400,000 for 5% equity, valuing Nourish and Bloom at $8 million. They came armed with a compelling pitch, smart branding, and a mission that resonated.
“Sharks, it’s no secret that fresh and healthy food is a necessity for all living things,But one in eight Americans live in food deserts where this is not accessible.”
Jamie Began
Their pitch focused on how their autonomous micro-markets could serve underserved communities 24/7 with minimal staffing, thanks to a proprietary tech stack. Customers use an app to enter, grab items, and walk out – no lines, no checkouts.
Despite the innovation, the Sharks were skeptical.
“This is a real estate play, a logistics play, and a tech play—that’s a complicated bundle, I don’t see how this scales easily.”
Mark Cuban
Lori Greiner praised the mission but ultimately passed. Kevin O’Leary cited concerns over capital expenditure and long-term ROI. None of the Sharks made an offer.
“Not investible,” Cuban said bluntly. Yet the exposure gave Nourish and Bloom a national platform.
Nourish and Bloom Pitch on Shark Tank (Quick Info Card)
| Product | An autonomous grocery store |
| Episode | Season 15 Episode 18 |
| Founders | Jamie and Jilea Hemmings |
| Asked for | $400,000 for 5% equity |
| Company name | Nourish and Bloom |
| Final deal | No deal |
| Shark | None |
| Location | Fayetteville, Georgia |
What Happened After Shark Tank?
Despite walking away empty-handed from the Tank, Nourish and Bloom experienced a surge in public attention and strategic momentum. The brand quickly capitalized on the exposure by securing local government interest and expanding into new markets.
By late 2024, the Hemmings announced the opening of three autonomous markets in the Atlanta area, with additional inquiries coming from cities like Buffalo, NY, and Laredo, TX. The company also caught the attention of Forbes and several retail tech blogs.
“We’ve seen growth in both interest and traction since Shark Tank, It confirmed there’s a huge appetite for food access solutions like ours.”
Jilea
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Nourish and Bloom Reviews: What Are Customers Saying?
Reviews for Nourish and Bloom have generally been positive, especially from customers in underserved neighborhoods who appreciate the convenience and healthy selection. However, there have been some concerns.
Some users reported occasional glitches with the app and payment process, especially in the early days. A few customers mentioned that inventory could be limited during peak hours. However, as the company scaled and refined its AI backend, many of these issues have seen marked improvement.
“I love not having to wait in line,” one customer noted on Yelp. “But the app froze once when I tried to check out. Still, I’d rather have this than no healthy options.”
Was This the Sharks’ Best Deal Yet? Breaking Down the Profits
Though no Shark invested, it’s fair to wonder if they missed a golden opportunity. If a Shark had accepted the $8 million valuation, their $400,000 stake would now be worth approximately $1 million based on current projections and expansion potential.
Compared to other successful tech-enabled retail concepts like Boxed or Foxtrot, Nourish and Bloom is positioned for strong ROI. While it hasn’t reached Bombas or Ring-level net worth, its value lies in market potential and early mover advantage.
Had Lori Greiner invested and exited after a major municipal partnership or acquisition, she could have seen a 2.5X return within 18–24 months.
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How Much Has Mark Cuban or Any Shark Earned from Nourish and Bloom?
Since no deal was made, none of the Sharks including Mark Cuban have earned anything from Nourish and Bloom. However, had Cuban taken the plunge, his 5% stake could have appreciated significantly alongside the company’s $10 million valuation.
In contrast, Cuban has seen major returns on other Shark Tank investments, including BeatBox Beverages, which surpassed $100 million in sales, and Ten Thirty One Productions, which later sold for $2 million.
Business Challenges & Strategy: The Road to Smart Growth
Scaling an autonomous grocery concept is no easy feat. The Hemmings had to overcome skepticism around theft, logistics, and capital-intensive operations.
“People assumed we’d have high shrinkage, but our theft rate is under 1%. The tech works.”
Jamie
Their strategy focuses on franchising and public-private partnerships to reduce capital burdens. By targeting food deserts and closed-loop environments like colleges and hospitals, they ensure a captive audience and stable revenue.
They’ve also invested heavily in AI, allowing real-time inventory management and customer behavior tracking, reducing waste and improving margins.
Nourish and Bloom Net Worth 2025: Final Verdict
So, what is Nourish and Bloom’s net worth in 2025? Based on revenue, tech assets, and expansion deals, analysts estimate it to be around $10 million.
From its roots in Fayetteville to the national stage on Shark Tank, Nourish and Bloom has proven that innovation, mission-driven leadership, and perseverance can transform an industry.
Whether or not the Sharks saw it, the rest of the world is taking notice.
TL;DR
Nourish and Bloom net worth in 2025 is $10 million. The business is still growing strong despite not landing a Shark Tank deal.
