Few businesses can claim to generate six-figure profits with just minutes of work per month, but newagestore.com has defied expectations. Founded by Jen Lawrence, the online spiritual guidance platform made waves when it appeared on Shark Tank Australia, seeking an investment to expand its reach.
Since then, the company has maintained a strong foothold in the digital tarot reading space, amassing a steady revenue stream through advertising and affiliate partnerships. But just how much is newagestore.com worth today? Let’s dive into its financials, Shark Tank journey, and future growth potential.
Who Is Behind newagestore.com?
The Founder: Jen Lawrence
Jen Lawrence, an entrepreneur from rural Victoria, Australia, turned her childhood fascination with tarot readings into a thriving business. Inspired by her grandfather’s tea leaf readings, she developed a deep connection to spiritual guidance. In 1999, she transformed this passion into newagestore.com, one of the first online tarot and astrology platforms.
“I started with a dream, a hobby, and a passion to create the very best spiritual and guidance website on the planet,” Lawrence stated on Shark Tank.
Her expertise in spirituality, combined with her business partner John Bennett’s financial acumen, helped build the website into a passive income powerhouse. newagestore.com’s founders, Jen Lawrence & John Bennett, have a net worth of 6 million USD as of 2025.
The Shark Tank Pitch: High Stakes in the Tank
When Jen Lawrence and John Bennett entered Shark Tank Australia, they asked for $100,000 in exchange for 10% equity, valuing the company at $1 million.
Key Numbers Revealed:
- 600,000 monthly visitors
- 2.2 million tarot readings per month
- $140,000 annual revenue (for the past three years)
- 90% profit margin (approx. $108,000 annual profit)
The Sharks were impressed with the site’s traffic and passive income model, but concerns arose over its reliance on Google Ads and affiliate marketing as its primary revenue sources. “What happens if Google changes its model?” one Shark asked, highlighting a potential risk.
Jen Lawrence, founder of NewAgeStore.com, secured a $100,000 investment from Naomi Simson for a 20% stake in the company.
newagestore.com Pitch on Shark Tank (Quick Info Card)
| Company name | newagestore.com |
| Product | A spiritual and guidance website |
| Episode | Season 02 Episode 09 |
| Founders | Jen Lawrence & John Bennett |
| Asked for | $100K for 10% Stake |
| Final deal | $100K for 20% Stake |
| Shark | Naomi Simson |
| Location | Australia |
newagestore.com Net Worth and Business Growth
Following its Shark Tank appearance, newagestore.com continued its steady revenue growth. While it may not have secured an investor, the exposure led to increased traffic and heightened credibility within the spiritual community.
Financial Overview (2024 Estimates):
- Net Worth: Estimated at $1 million (based on annual revenue and valuation at Shark Tank)
- Annual Revenue: $140,000 – $160,000
- Profit Margin: ~90%
The business remains almost entirely passive, requiring minimal maintenance while generating consistent ad revenue. However, its reliance on external advertising platforms still poses a long-term risk.
Could This Have Been the Sharks’ Best Deal?
Had a Shark invested, their $100,000 stake for 10% could have yielded strong passive returns. If newagestore.com expands beyond its current ad-based model, perhaps through premium paid readings or an app, the company’s valuation could skyrocket.
For now, Jen Lawrence continues to enjoy a lucrative, low-maintenance business, proving that a passion project can evolve into a million-dollar success.
Final Thoughts: What’s Next for newagestore.com?
With digital spirituality on the rise, newagestore.com is well-positioned for continued growth. If the company diversifies its revenue streams, such as launching paid memberships or exclusive tarot content, it could significantly increase its net worth beyond $1 million.
Whether you believe in fate or not, one thing is certain: Jen Lawrence’s business acumen has turned an unconventional idea into an undeniable success.
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