Morrison Outdoors Net Worth 2025: From Sleepless Nights to Shark Tank Fame

Back in 2018, Tavis Malcolm and his wife planned a camping trip with their baby. Like most new parents, they were unsure how to keep their child safe and warm in the great outdoors. After layering on every piece of clothing they could find, they realized there had to be a better way.

“He went to bed looking like a little baby burrito that was wrapped up way too tight. Well, that gave me an idea,” said Tavis.

They stitched together two down blankets into a makeshift sleeping bag in their Denver garage. That test run in the Indian Peaks Wilderness proved they were onto something.

Kickstarter Launch and Early Momentum

In February 2019, Tavis took a leap.

“I told my wife, ‘Listen, I think this could be something serious. I want to quit my job. I want to take our savings, which at the time was like $3,000, and I want to commit myself to launching this product,’” he shared on Shark Tank.

That decision led to a Kickstarter campaign that raised $16,449 from 184 backers. Later that year, Morrison Outdoors hit REI shelves and started gaining traction with families who loved the outdoors.

Milestone Timeline:

• 2018: First prototype created
• Feb 2019: Kickstarter launched
• Fall 2019: First REI appearance
• 2020–2023: Expansion to 80+ stores
• 2024: Featured on Shark Tank

Product Innovation That Sets Them Apart

Morrison Outdoors makes outdoor-ready sleeping bags designed specifically for babies, toddlers, and now adults. Their standout features include:

• Sleeved design to prevent suffocation risks
• No hoods or drawstrings, in line with AAP safety guidelines
• Lightweight insulation that packs small
• RDS-certified down or synthetic fill

“We designed our sleeping bags with babies in mind first,” Tavis explained. “They pack down really small. The Little Mo 20 weighs only 8 ounces.”

Product Lineup:

• Little Mo 20°/40° (6–24 months)
• Big Mo 20°/40° (2–4 years)
• Mega Mo 40° (adult sizes)

Morrison also offers baby base layers, maternity outerwear, and other camping accessories.

Comparison Chart:

Morrison Outdoors on Shark Tank: What Really Happened

In May 2025, Morrison Outdoors appeared on Shark Tank (Season 16, Episode 19). Tavis came in asking for $200,000 for 10% equity, valuing the company at $2 million.

Mark Cuban and Barbara Corcoran made a deal on air for $300,000 in exchange for 20%, dropping the valuation to $1.5 million.

“I love the fact that you paused and thought about your business and tried to figure a way to increase the bottom line,” Mark Cuban told Tavis. “Most people skip that step.”

Although the deal didn’t go through after filming, the company experienced a strong spike in sales, media attention, and website traffic.

RELATED: Barbara Corcoran Reveals Her Favorite Investment

Morrison Outdoors Net Worth

Morrison Outdoors received a notable valuation during their Shark Tank pitch in 2024. Tavis Malcolm entered the Tank seeking $200,000 for 10% equity, effectively valuing the company at $2 million. On air, he agreed to a deal with Mark Cuban and Barbara Corcoran for $300,000 in exchange for 20% equity, establishing a new valuation of $1.5 million.

Although the deal was not finalized after filming, this Shark Tank valuation represents the most concrete indicator of Morrison Outdoors’ market value to date.

RELATED: HOW SHARKS VALUATE A BUSINESS ON SHARK TANK

Customer Reception & Social Proof

Customers love Morrison Outdoors for its practicality, warmth, and baby-first design. Reviews on Amazon, REI, and Reddit are overwhelmingly positive:

• “Used this for our Yellowstone trip, baby slept better than we did!”
• “Bought it for my grandson. It’s not a cute baby item. It’s real camping equipment!”
• “Best outdoor product I’ve purchased as a parent.”

“I feel confident that if I had a baby outside at 20°, I would trust that this would work,” said Lori Greiner during the Shark Tank pitch.

The brand also engages actively on Instagram, TikTok, and Facebook, regularly posting content from outdoor-loving families. Their recent photo contest drew over 300 submissions.

Intellectual Property & Design Protection

Morrison Outdoors owns trademarks for “Little Mo,” “Big Mo,” and “Morrison Outdoors.”

• Trademark Reg. No. 6141248: Morrison Outdoors
• Patent pending: Baby sleeping bag design filed in 2023
• Their product is the only outdoor-grade sleep sack with sleeves, draft tubes, and convertible cuffs designed for infant safety.

Global Reach and Market Expansion

The company currently ships within the U.S., U.S. territories, and APO/FPO/DPO addresses. Plans for international expansion are in motion for 2026.

Retail Locations:

• REI (nationwide)
• Scheels, MEC (Canada)
• Select baby gear boutiques

Amazon Presence:

• Available on Amazon.com
• Preparing for expansion into Amazon Canada and UK

Giving Back and Staying True to Values

Morrison Outdoors is a proud member of the Pledge 1% initiative, donating 1% of revenue to causes that support families and the outdoors. Their partners include:

• Kids Who Explore
• OutGrown
• Operation Warm
• Latino Outdoors

They also offer a trade-in program for gently used bags, promoting sustainability and affordability.

Meet the Founder: Tavis Malcolm

Tavis Malcolm isn’t your typical startup founder. Before Morrison Outdoors, he built a career in marketing and education, working at companies like Revolution Prep and Clean Energy Experts. But it was fatherhood that sparked his biggest idea.

An Eagle Scout and lifelong outdoorsman, Tavis found himself frustrated during a chilly family camping trip in 2018. With no safe gear to keep his baby warm, he got creative. Two blankets, a zipper, and a cold night later, the first Morrison sleeping bag was born.

In early 2019, Tavis launched Morrison Outdoors from his garage in Denver. He stitched prototypes by hand, filmed a DIY Kickstarter video, and risked his family’s savings to bring the product to life. His passion for outdoor parenting became the foundation of a fast-growing brand.

“I told my wife, ‘I think this could be something serious. I want to quit my job. I want to take our savings and commit to this,’” he recalled on Shark Tank.

Tavis now leads Morrison Outdoors as CEO, continuing to innovate new products while staying grounded in the company’s mission: helping families camp confidently, one safe night’s sleep at a time.

Final Thoughts: More Than Just a Shark Tank Story

Even though the Shark Tank deal didn’t finalize, Morrison Outdoors came away with something more lasting, recognition, credibility, and a growing community.

“Now that I have Mark and Barbara on my team, I don’t think there’s any limit to what we can do,” Tavis said after the pitch, reflecting his optimism.

From a freezing campsite to a multimillion-dollar brand, Morrison Outdoors proves that great ideas often start with real problems, and a bit of duct tape and grit.